Scouts Battalion Ad Wins Postimees’ Ad of the Month Award

Every month, an expert jury selects the best online advertisement run at the Postimees Online news portal. The ad for Scouts Battallion made by Creatum was named the best ad of September.

The ad had two versions – one with a crawling soldier, and another featured a soldier climbing a rope. The objective of the online campaign was to recruit 80 soldiers to the Scouts Battalion. The campaign got 35,000 clicks, which was more than double the initial goal.