Creatum wins real estate project identity and web tender

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Pet City XL avamiskampaanial tugevad tulemused

Järeluuring näitab, et Pet City XL lansseerimiskampaania tulemused ületasid seatud ootusi. Bränd saavutas valdavalt Tallinna ja Harjumaa fookusega kampaania käigus 44% tuntuse kogu Eesti lemmikloomaomanike seas, mis on tugev näitaja. Koguni 40% teab, et PetCity on Põhjamaade suurim lemmikloomakaupade ja –teenuste keskus. Ootuspäraselt on veelgi tugevamad tuntuse näitajad Tallinnas (61%) ja Põhja-Eesti 57% lemmikloomaomanike seas ning Lääne-Eesti (sh Pärnu) 55% lemmikloomaomanike seas.

Avamispäeval oli külastajaid üle 3000 ja hetkeks on Pet City Facebookis saavutanud juba rohkem kui 2700 jälgijat.


Employers Association

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Marketing Radio ranks Pet City brand launch among top three of 2015

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New identity for economic policy conference Kite Flight

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Creatum AD Trained Museum Employees at Tartu University

On behalf of the Estonian Ministry of Culture, Tartu University held a continuing education course “Museum in the 21st century“. Creatum’s Art Director was invited to share his knowledge on the subject “What defines good museum text?“. Igor Baturin spoke about his 3-year experience on content creation and message strategy based on the Seaplane Harbor example. It was a productive hour and a half, which didn’t pass without some humor.


Creatum Proudly Presents: Ulla Küttmaa, New Project Manager

We are very glad to have Ulla on board, making our digital sense now even stronger. Until recently, Ulla worked as Senior Account Executive at Essence Digital UK in London, and her daily tasks included managing Google’s B2B and B2C campaigns. Ulla’s previous work was also related to large media agencies like Media Planning Group (Havas Media) where she was trusted with Reckitt Benckiser, Kraft Foods, Red Bull, and other notable accounts. She also contributed to Adnet Media, an online advertisement network, where she represented Microsoft Advertising in the Baltic countries. This experience will certainly help our clients to drive their business forward.


Creatum Picked as Ad Agency for Statoil

Creatum is pleased to welcome Statoil among its customers.
Statoil held a scheduled procurement for advertising services, and just the fact that we were invited to participate mattered a lot. But we were in for more, and we are very pleased that we were selected to become Statoil’s second advertising services partner and a source for fresh ideas. Rakett ad agency will also continue to provide advertising services for Statoil.


New Radio Ads for Datel

Datel AS, one of the largest and oldest Estonian IT companies, was pleased with radio ads made by Creatum three years ago and will order more for its 25th anniversary.


Creatum Continues as Communication Partner for the Estonian Defense Forces in 2015-2017

We are pleased to continue our strategic and successful cooperation with the Estonian Defense Forces, which started already in 2008. Creatum’s idea was successful also in the most recent procurement. The Estonian Defense Forces will conclude a framework agreement for the 2015-2017 period with thee agencies.


Creatum to Rebrand Lootsi Center

Creatum will create a new identity and marketing communication strategy for the Lootsi Center based on the image created by communications bureau Hamburg & Partnerid. The client’s working group includes Andrew Hardy, a renowned retail strategist from UK.


Creatum Wins Open Air Museum Procurement

In May this year, Estonian Open Air Museum will open house expositions of Seto people and Old Believers of Lake Peipsi. Two new worlds will emerge on the streets of Rocca-al-Mare historic village. Creatum will make an ATL campaign for this event. We are glad to be able to work on such a charming project.


Creatum Moves to New Premises

Creatum welcomes its clients in our new premises at Metalli 3 in Tallinn. This brand new office building houses several media agencies and brands’ representative offices.
Interior design of Creatum’s new office is a clear hommage to the pop culture memory, which feeds the code of every other campaign of ours.


New Client: Government Office

Creatum is honored to continue our cooperation with the Government Office, which started in 2013. This time we won the procurement for designing job ads to fill the positions of Estonia’s top officials. But before that, we will create a campaign for the leadership talent program run by the Government Office, which focuses on guiding young people with a talent for leadership to become top officials in the Estonian public sector.

Creatum to Develop a New Pan-Baltic Retail Brand

We are pleased to start working with one of the largest Estonian-owned group of companies for whom we’ll be creating a new and ambitious brand for all three Baltic states. More details to be reveled in due time. Creatum won the bid against major Estonian agencies with its modern and happy brand vision. Retail design concept will be created in collaboration with our long-term partners of 16 years from KOKO Architects.

Creatum to Create a Book for TV Tower

Creatum’s idea “314 Meters of Freedom“ won the contest for the book on the history of the Tallinn TV Tower. The idea depicts the TV Tower as a timeline in Estonia’s pursuit for freedom. Defending the TV Tower against Soviet troops in 1991 is an important landmark on this journey and one of the main events in the history of Estonia regaining its independence. Design will be the main means of conveying the story.

Creatum, ADM to Create Interactive Game for Estonia’s 100 Anniversary

Creatum and ADM won National Heritage Board’s procurement for the idea for a discovery game, which will be part of the Estonia 100 Anniversary celebration. Creatum will be responsible for the idea and design, while ADM will work with interactive ideas, technical side, and administration of the game.

“100 Treasures of Estonia“ is a unique and interactive discovery game, which aims at collecting 100 important places or objects (so-called treasures) across Estonia with the help of game participants. Game participants must find/visit these places and upload them via a mobile app, giving the player (Estonian or tourist) a chance to get to know Estonia’s cultural heritage.

The aim of the project is to rediscover Estonian culture and nature sites for the country’s 100th Anniversary. The project broadens Estonians’ knowledge about our country’s cultural heritage, helps to map the most important cultural objects and introduce our cultural heritage to the International community. We have laid out a plan to engage 80,000-100,000 tourists in the game. To read more, visit


KOKO Architects Launches Reference Book

KOKO Architects is a renowned firm both in Estonia and worldwide. Their Fahle House, a true pearl of Tallinn, is probably the only work by Estonian architect that has been chosen for the Top 10 World Architecture. Additionally, KOKO has worked on reconstruction of the Tallinn TV Tower (2012) and Seaplane Harbour’s waterborne aircraft hangars (2012), synagogue in Tallinn, reconstruction of the carpenter’s workshop in the Rotermann quarter (2009), Georg Ots Spa Hotel in Kuressaare (2004), and Estonia’s legendary ’carrot pavilion at the EXPO 2000.

Creatum team members have participated in many well-known projects of the KOKO architects’ since Estonia’s pavilion at the World Exposition EXPO 2000 in Hannover. Our next project with them is creating content for the new KOKO reference book.


Creatum Won TÖÖBIK Agency Competition

Creatum is pleased to announce that the Ministry of Social Affairs has chosen to go with Creatum’s well thought-out offer. It is important to note that the offer was not selected because of the price but for its content. As a communication partner, we will do our bit to make working environments in Estonia even safer than before. is a new and free online portal for people who are responsible for work health and safety. Töö includes all subjects on work environment, thus making the life of working environment representatives much easier.

According to the Occupational Health and Safety Act, the employer must, in order to prevent and minimize the health risk of employees, perform the assessment of risks of the work environment, which includes assessment of physical, chemical, biological, physiological and psychological risks for employees’ health and safety.


Creatum to Develop Identity for Global Car Wash Chain

In the advertising world, the largest pleasure comes from giving life to new brands. Creatum is once again honored to be a part of the creation a new global budget hand car wash brand. We have now started with preliminary work, which includes conducting surveys and tests, and choosing names, etc.

The new global car wash chain will bring different types of car washes under one brand. The brand will include car wash stations both underground and in garages, and also open-air car wash stations.


New Solutions for Microsoft

Creatum is pleased about the continued cooperation with its long-term partner Microsoft. The latest project was creating MVA graphic illustrations for one of the largest brands in the world. Click here to view the illustrations that will be used in many countries across the world

MVA is an abbreviation for Microsfot Virtual Academy, which is aimed at encouraging IT professionals and programmers to make daily use of the online learning platform. MVA is not just a list of instructions but a comprehensive platform for turning novices into gurus.


New Exhibition at the History Museum

On December 3, the Estonian History Museum opens a new exhibition “Country on a Chessboard – German Occupation in Estonia 1941-1944“ in the Stable House of the Maarjamäe Palace. This exhibition will give a versatile overview of the of the most controversial and gruesome periods of our history.

Creatum’s cooperation with the History Museum began with creating a permanent exhibition for the Great Guild Hall in 2011. Our role in the new exhibition was to create wording for display texts and create a new vision for radio and TV ads.


New Identity for Veskimöldre Real Estate project

Creatum has won an agency bid for creating a new CVI and identity for the next phase of the well-known Veskimöldre real estate project.

300 lots with an average size of 2000m2 will be built in the Nõmme area, next to the old Veskimöldre complex. The project is developed by Bravecapital and it will be launched in Q1 of 2015.


Creatum Won Scouts Batallion Procurement

As security remains tense in Europe, Creatum’s team is please to give its talent and know-how for expanding the Scouts Batallion’s forces.

Current campaign “Steel 2“ is an extension to the Scouts Batallion spring recruitment campaign. Online and print are the main media channels of the campaign.

In addition to the Estonian soldiers, the campaign features armament of our allies. The awarded visual – soldier descending on a rope – has been complemented by the Black Hawk helicopter and Bradley fighting vehicle. NATO’s support and presence in Estonia is now greater than ever before.


Brits Select Creatum’s Creative Director

Hogarth WorldWide, a global ad company selected Creatum’s creative director Igor Baturin to become part of their project team. The selection was made among Estonian creative directors based on portfolio and international jury experience. Igor will assess Hogarth WorldWide ads in the view of their suitability for Estonian market. The selection is a compliment to the whole team of Creatum, as the customer is the iconic brand Apple, and print ads highly valued by the brits are created by the Creatum team.


Creatum is Promoting Recycling

EES-Ringlus and Ekogaisma Eesti ordered a sequel to the 2010 campaign “Useless home appliances will haunt you!“.  The sequel is named “Saw 2“ is aimed towards promoting environmental friendliness. The humorous clip made in cooperation with Nukufilm (director Riho Unt) features useless compact fluorescent lamps and old home appliances.

Ekogaisma Eesti OÜ is a manufacturer liability organization, which has been managing lap recycling under the WEEE directive since 2005. The organization is owned by global electronics and energy firms Philips, Osram, General Electric, and BLV

The goal of EES-Ringlus NGO is the establishment and operation of a transparent and efficient system to enable the producers of electrical and electronic equipment or batteries and accumulators to meet the requirements for treatment of waste generated from electrical and electronic equipment or batteries and accumulators.


Creatum Signs 3-Year Agreement with Minstry of Internal Affairs

Creatum, together with DDB and Newton, came on top in a tight race for a project „Promoting Authoritative Parenting Practices“. The three-year project aims at raising parents’ awareness and prevention of children’s risk behavior. Creatum hopes to do its part to make and keep Estonian kids safe.


New Client: Tallinna Optika

Tallinna Optika, one of the oldest optics companies in Estonia, is nearing its 25th birthday. For their anniversary, Creatum and Media House created a new marketing vision, and in cooperation with Tallinn Postworks, Creatum made a TV-clip focusing on glasses’ power to create a new person – be who you want to be!Since its establishment in 1990 as the first optics company based on Estonian private capital, Tallinna Optika has grown into a chain of 9 opticians across Estonia.

Ajakirjade Kirjastus Campaign Yields Great Results

Creatum welcomes good results from most recent the Ajakirjade Kirjastus subscription campaign. According to the survey on Estonian print media conducted by Turu-uuringute AS, the number of readers of Ajakirjade Kirjastus publications has grown 13% in Q2 year-on-year.The number of readers increased for almost all Ajakirjade Kirjastus publications, e.g. Jana, Pere & Kodu, and Kodukiri. Magazine Eesti Naine gained 12,000 readers, totaling 78,000, which is 18% more that in Q2 last year.Weekly magazine Kroonika gained 9,000 readers in Q2 compared to Q1. In total, Kroonika now has 94,000 readers, which is more than, for example, Eesti Ekspress and Eesti Päevaleht. According to Q2 results, Kroonika is the most popular magazine among women between 20 and 39. Health magazine Tervis Pluss gained 7,000 readers (+23%, total 37,000).

Kroonika’s Entertainment Awards Campaign Exceeds Expectations

Media campaign for the Kroonika’s Entertainment Awards Campaign worked even better than last year’s campaign gathering an unbelievable number of 175,000 voters. This year’s campaign design was based on the 1920s art noveau style. Kroonika’s Entertainment Awards Campaign glamourous Gala held at the Russian Drama Theatre was built on the Great Gatsby era style and was recognized by active participation and received very positive feedback from media.Creatum congratulates Kroonika and will do everything to break the participation record next year as well.

Creatum Wins Estonian Tax and Customs Board Campaign against Envelope Salaries

Envelope salaries is still a big problem for both Estonian state and private people. In 2012, the state lost € 143 million in taxes because of envelope salaries, and social damages cannot even be calculated.Because the problem is indeed important, Creatum is very pleased to win the agency bid. We are excited about the fact that the main feature of the campaign, the „small angry envelope“, will soon perk up city streets and we are sure that people will start paying bigger attention to envelope salaries. An innovative element of the campaign is an online so-called „calculator of loss“, which everyone can use to calculate how much they lose if the salary is paid in envelope. The calculator is available at

New Client: Frontier Hockey

Not too many people know that world-famous hockey sticks are made in a factory near Pärnu. Many national teams in Europe and KHL league players play with sticks made by Frontier Hockey. Over 300 professional hockey players have already received custom hockey sticks. Frontier became a member of IIHF Supplier Pool in 2006. The Pool is a group of honorable suppliers who have license to equip athletes at the Olympic Games and World Championships. This is a proof of the fact that a small Estonian producer is making really good hockey sticks, and Creatum is pleased to join the team to increase Frontier Hockey’s International fame even more. The first step will be developing a marketing and campaign model for Finnish market.
19.04.2014 Shows Excellent Sales Numbers

Creatum is pleased to announce that the years of working towards increasing the awareness, pleasantness, and sales of If Insurance’s vehicle insurance brand has yielded great results. The target audience has recognized communication language of the brand, the sales has grown each year.

Icefire – New Client

Icefire is an Estonian software development company with 70 employees. Icefire’s list of customers currently includes Swedbank, Skype, Elion, Estonian Tax Board, and others. The core of the team has led software development at the largest bank in the Baltic countries for many years.Creatum welcomes Icefire and will make sure to meet the high expectations.

EMC – New Global Client

Creatum is honored to welcome the global technology leader EMC among our clients. Our first project will be creating visual output for electronic communication of the high-end server EMC VNX5300 to be used by companies in tens of countries in Europe and across the world.EMC does not need a lengthy description, but if you want more information, please visit

Creatum Consulted Assistant Police Officers Assembly

Creatum’s partner and creative director Igor Baturin shared his long-term in creating campaigns for Estonian police and military forces at the Assistant Police Officers Assembly in Tartu. Various campaigns created by Creatum’s CD’s team in different companies during 16 years have shown strong results – ’112’, ’New Estonian Police’, ’Force of Law’, ’Life’s Calling’, ’Bravery’s Calling“, to name a few.
There are 838 assistant police officers in Estonia, and they put in as many hours in a year as 44 police officers do in one city precinct. Creatum wishes the best of success to them, as in the current geopolitical situation, our society needs the sense of security even more than before.


Titanic Exhibition Very Successful

As of today, 200,000 people have visited the Titanic exhibition. According to museum experts, this is a number that will be hard to overcome. As a comparison, Estonia’s largest museum Kumu had a little over 128,000 visitors last year. The number of Titanic exhibition visitors will keep growing as the exhibition is open for one more week. The huge number of visitors is more than twice as high as predicted. The ticket revenue will be used to renovate the historic icebreaker ’Suur Tõll’.
Creatum congratulates its long-term customer. We are pleased to have participated in the exhibition with two 9x3m design displays that complement the original exhibition made in the U.S.


Creatum at AmCham Entrepreneurship Forum

Moonika Kiop, partner and CEO of Creatum, spoke at AmCham entrepreneurship forum on key principles on planning marketing communication. The presentation was very well received by the audience.

Eesti Päevaleht – New Client

Creatum is pleased to welcome daily newspaper Eesti Päevaleht among its clients. As an agency, we love challenges, and printed newspapers today has many to offer. The first project we made with the client is the PP


Creatum Wins Ajakirjade Kirjastus Bid

Creatum is pleased to announce our victory for Ajakirjade Kirjastus agency bid for their new subscription campaign. The victory was secured by creating a well thought-out and fanciful visual design and clearly constructed sales mechanics.

05.02.2014 Chooses Creatum is a new and ambitious electricity provider, part of the Alexela Group. Creatum welcomes the new client and will soon hand over a new and more colorful marketing communication package. Because…cheaper electricity is human right! describes itself in the following way: we do not originate from an old and large monopoly system. Our team includes experienced professionals, electricity spot market analysts with a degree from Cambridge, people who can analyze and understand the process of producing electricity, and also Estonian top financial specialists and IT engineers.


Spaaremaa WellFest Gets New Identity

Spaaremaa WellFest has created a new zestful series of events that invites people to discover the Saaremaa island and everything is has to offer. Creatum was thrilled to create a frisky logo, CVI and other marketing materials for the event.

Fresh Presentation for Government Office

Estonia is preparing for the 2018 European Union Presidency, and for this process, the Government Office of Estonia asked Creatum to make an interactive presentation using novel technology and custom design. The presentation aids at better understanding of the state’s goal and needs. The presentation is built around a ’lion tree’ image which represents strong team work and Estonia’s state insignia’s translation to the e-era language.

Nordic Hypo Launched

Creatum is honored and pleased to welcome experienced finance specialists among our clients. Together, we prepared the launch of Nordic Hypo, a new mortgage loan brand. Nordic Hypo offers finance service that has been traditionally associated with banks.Nordic Hypo is a financial institution based on Estonian capital, which provides mortgage loans. The company is characterized by transparency and trustworthiness associated with a bank, and at the same time it has flexibility and personal service of a small company. Nordic Hypo team includes loan professionals with a long-time experience in Estonian market.

Saunamaailm – New Client

Saunamaailm is a truly dedicated company, as well as a market and opinion leader in the world of saunas. Saunamaailm represents many top sauna brands, they have a retail store at Järve Center, International online store, and a unique relaxation center Saunaküla.
Up until now, Saunamaailm has not needed marketing support. But times are changing and soon we will launch our first marketing project – a small campaign to increase brand awareness and boost retail sales.


198,563 Views for Gender Equality Campaign Clips

The gender equality campaign will end with the end of this year. 47,500 visitors have viewed video clips on the website, and social media channels brought an additional 198,563 views. The clips have been shared in Latvia, Lithuania, Finland, USA, and UK.
We hope that the campaign results in change in the attitude towards gender equality.


New Oriola Brands in Our Portfolio

The sales of lip care brand Blistex, and fish oil/fish liver oil brand Lys have been satisfactory. This is why our client Oriola asked us to manage three more of their brands: Absolut Dry, Gefilus, and Salus-Haus. Creatum is excited to have a chance to increase market share of these high-quality products.


Creatum Designs Titanic Exhibition

“Titanic: the Artifacts Exhibition” was opened at Seaplane Harbor hangars. The exhibition features more than 150 original items and life size reconstructions of ship rooms. This is the largest ever Titanic exhibition held in the North Europe.

In Estonia, the exhibition format was expanded, and thus Creatum had an honor to design two information displays.


New CVI for Domus Real Estate Agency

Not too many people know that Domus Real Estate Agency is Estonia’s fourth largest real estate agency with offices spread across the country. We believe that the identity made by Creatum will bring the company’s market position into the light, which in turn will boost its growth. The new logo reflects company’s main values: professional approach, warmth and openness.

Click here to view the new identity of Domus Real Estate Agency.


New Client: Estonian Parliament Riigikogu

Creatum is honored to announce that it has won a public tender for the Estonian Parliament website content creation. The new website for the Parliament of Estonia will be made by our partner ADM.


Creatum Refreshes HansaGroup Brand Identity

As HansaGroup changed its group structure, its brands went through a facelift as well. The new logo made by Creatum is friendly and modern and reflects the dynamic of the transportation business.

The most famous brands of the group are Hansabuss, Hansarent and CityTour. The name of Mulgi Reisid, a subsidiary of the Hansabuss, was changed to Hansa Liinid. Click here to view the new identity.


Creatum Wins Labor Inspectorate Tender

The Estonian Labor Inspectorate arranged a public procurement for finding an agency to carry out a social campaign called „Know your rights. Choose employment contract”. Creatum’s winning ideal focuses on a sharp image of working without a contract – if you don’t have a contract, it is likely you won’t see yourself as a valuable person.


Creatum Welcomes New Team Members

Creatum is pleased to announce that our team has gained two new members – Anna-Liisa Reinson has joined us as a project manager, and Ilja Generalov as a designer. Anna-Liisa has graduated from Tallinn University with a degree in advertising and media, and her previous experience includes working in the European Central Bank. Ilja has graduated from Estonian Academy of Arts with a degree in graphic design and he has created many beautiful designs for a variety of customers.


Creatum’s Idea Named Digital Act of the Year

The winners of Digital Act of 2013 were announced at Best Internet, an annual Estonian digital title was awarded marketing congress. In addition to Scouts Batallion recruiting campaign by Creatum/ADM, the to Lets Do it! World, Swedbank’s “Quick account balance”, trial subscription for magazines Imeline Ajalugu and Imeline Teadus, Partnercard website and online self-service, and Tahe Outdoords newsletter.The Scouts Batallion recruiting campaign focused on online advertising. This year’s campaign was built on values, mystery and novelty. We made animated banners where the appearance of the soldier would be just as unexpected as in real battle, and the signals he uses would be understood only by few. Dropdown banner attracted a record number of clicks in Clickit’s network and large online portals. A new platoon of 30 men was formed from the people who joined Scouts Batallion during the campaign. To view the winning banners, visit and

Creatum Wins Estonian Health Insurance Fund Public Procurement

Health Insurance Fund’s public procurement for the „Rights and obligations of a patient” campaign focused on informing the target group of people between ages 26 and 65 about the fact that a general practitioner is a highly educated specialist who can treat most illnesses and consult the whole family. Campaign message: “You can trust your general practitioner to find solutions for your health questions”.

Creatum’s input was evaluated to be highly creative, and media very well planned. Creatum would hereby like to thank its media partner Media House.


Age Com Buys 30% of Creatum

Age Com, the largest marketing communication group of companies in the Baltics, has bought 30% of analytical ad agency Creatum from AI Estonia. We welcome our new strategic partner and look forward to developing new avenues of cooperation with them.

Age Com OÜ was founded in 1992. Today, the group operates in 5 countries. In 2012, total sales of the group amounted to €55.1 mln, of which €54.7 mln came from the Baltic countries (incl. €21.7 mln from Estonia). The group employs 300 people.


22,534 Participated in Estonia 95 E-quiz

Creatum is pleased to announce that the number of participants in the quiz dedicated to the Lasting Liberty Day greatly exceeded the expectations. The highest number of simultaneous players was 1,600, and the total amount of participants reached 22,534.
„We are really happy that people participated with such enthusiasm in the Estonian Cultural Heritage Year quiz. The participants said that the questions were moderately challenging and educational. Extending people’s knowledge was our main goal, so we can say the event was successful,” said Ivo Linna, patron of the quiz and ambassador of the Estonian Cultural Heritage Year.
Creatum created the design and navigation of the quiz, and 1k Digital took care of the technical part. The quiz was outsourced by the Government Office, in cooperation with the Estonian Cultural Heritage Year and the National Heritage Board of Estonia.


Seaplane Harbor Wins Grand Prix of Marketing Achievement of 2012

Creatum is pleased to announce that one of our largest projects in our company’s history, the Seaplane Harbor, won multiple awards at the Password 2013 gala. The project became the Grand Prix winner of Marketing Achievement of 2012, and additionally it received the titles of Marketing Achievement of 2012 in the public sector category, and Marketing Team of 2012.

The Seaplane Harbour expected to have 110,000 visitors during the opening year; in reality, the museum has 235,000 visitors during the first seven and a half months.

Additionally, 30,000 people took part in 75 special events arranged at the museum. Seaplane Harbor was mentioned approximately 400 times in both foreign and local media (50/50 ratio) during 2 years prior to the opening.


Creatum Part of Marketing Team of 2012

The Seaplane Harbor won the Grand Prix of Marketing Achievement of 2012, as well as the title of Marketing Team of 2012.Creatum is honored to be a part of the winning team of the Marketing Achievement of 2012. We would also like to congratulate our colleagues at the Seaplane Harbor, PR agency JL& P, media agency Media House, and marketing agency Marketingi Instituut.Creatum participated in the rebuilding of the Seaplane Harbor by being part of the product development team, mainly by writing texts for expositions and multimedia exhibits, but also by being involved in many other areas of this huge project.

Creatum Part of Media Achievement of 2012 Winning Team

The jury panel of the Media Achievement of 2012 program assembled on March 8 at Äripäev’s office to select the winners in five categories. The 2011 national census campaign was named the winner in the social campaign category. Creatum was the creative force behind this campaign.Congratulations to Statistics Estonia, and Inspired Universal McCann who was the campaign’s media agency.

Creatum Adds Ajakirjade Kirjastus As Client

Creatum is pleased to announce the win of the Ajakirjade Kirjastus agency bid. The first project will be a large-scale magazine subscription campaign that will be launched at the end of March.The largest magazine publishing house Ajakirjade Kirjastus AS today publishes 28 magazines having a total readership of over 800,000. Some of their titles include Kroonika, Eesti Naine, Naised, Teleleht, Kodukiri, Anne & Stiil, Tervis Pluss, Oma Maitse, Pere ja Kodu, Intelligent Life, Top Gear, Saladused, and Jana.

Creatum wins Oriola’s agency bid

Creatum is proud to announce that Oriola, one of the leading pharmaceutical distributors in the Baltic and Nordic countries, has selected us as the winner of their latest agency bid. The co-operation will start with the promotion of two brands – Blistex (lip care products) and Lysi (fish oil products).
Oriola has operations in Finland, Sweden, Russia, Estonia, Lithuania and Latvia. Oriola has been building up its role in wellbeing and healthcare for more than 100 years. Our partners are pharmaceutical companies, pharmacies, hospitals, veterinarians, convenience stores, healthcare shops and healthcare staff.


Scouts Battalion Ad Wins Postimees’ Ad of the Month Award

Every month, an expert jury selects the best online advertisement run at the Postimees Online news portal. The ad for Scouts Battallion made by Creatum was named the best ad of September.

The ad had two versions – one with a crawling soldier, and another featured a soldier climbing a rope. The objective of the online campaign was to recruit 80 soldiers to the Scouts Battalion. The campaign got 35,000 clicks, which was more than double the initial goal.


Teletorn – Aasta Turismitegu!

Creatumil on rõõm teatada, Tallinna linna konkursi „Tallinna ettevõtlusauhinnad 2012“ võitis Aasta Turismiteo kategoorias Tallinna Teletorni projekt. Finaali sai teinegi Creatumi suurema panusega projekt – Lennusadam.

Konkursi „Tallinna ettevõtlusauhinnad 2012“ eesmärgiks on aidata kaasa ettevõtluse arengule ning tutvustada laiemale üldsusele tegusaid inimesi ja organisatsioone.

Selle aasta Turismiteo nominendid olid: Mereajaloo ekskursioon ajaloolise kuunariga „Kajsamoor“ (Warren Equipment OÜ), Eesti Meremuuseum Lennusadamas (Eesti Meremuuseum), Tallinna Teletorni arendamine turismiatraktsiooniks (SA Tallinna Teletorn).


Creatum Grew Fast in 2011

According to annual overview of the advertising business published by ERAL (Estonian Association of Advertising Agencies), Creatum grew fast in 2011 (
Creatum’s revenue increased by 84.52 percent.

Creatum’s biggest projects in 2011: Re-opening of the Tallinn TV Tower, Year of Science, participating in creation of the Seaplane Harbor’s new exposition, several e-marketing campaigns for Microsoft, (subsidiary of IF) monthly campaigns, the Helmet campaign for the Estonian Road Administration, services for the University of Tartu, population census campaign, etc.

Äripäev’s marketing ranking (2012-09-21), which included 36 companies, placed Creatum as 13th. Äripäev’s method includes revenue, income, return on equity (ROE), ROI, and year-on-year growth. 
We would like to thank all our customers for the trust and cooperation that the have invested in us.


Nomination at This Year’s Estonian Design Awards

This year’s Estonian Design Awards were announced on September 21, 2012 at the Seaplane Harbor. Information graphics  created for the Tallinn TV Tower (–1-29) was awarded bronze. 
We would like to congratulate Produktsioonigrupp, our cooperation partner in the popular Seaplane Harbor project, who received two titles: the best design project, and the best design team.


Creatum Draws Acclaim With 2 Silver Awards From International Festivals

Winners of international advertising festivals Golden Hammer and KIAF have been announced. The most successful Estonian agency was Creatum with silver awards for the „Year of Science” design from both competitions. Kontuur won bronze in film category at KIAF and Velvet received silver in environmental design category at Golden Hammer.

Golden Hammer 2012 winners: 
KIAF 2012 winners:

Click here to view the Year of Science design awarded with Silver at Golden Hammer and KIAF.


Creatum Won Two Eggs at the Golden Eggs Competition!

Creatum received two awards at this year’s Golden Eggs gala –
one for the „Year of Science 2012” illustrations and the other for prints ads „Paparazzo” created for Postimees’ gossip portal targeted to Russian-speaking audience.


Seaplane Harbor a Grand Project for Creatum

Creatum’s contributed to one of the most extraordinary museums in Northern Europe by managing all museum texts. Creatum wrote and edited texts for expositions and multimedia exhibits. Additionally, Creatum managed translations to English and Russian and created some of the internal graphic design. During two years, Creatum processed approximately 800 pages of original texts.

Seaplane Harbor was opened with a grand VIP reception on May 11 at 7 PM. 2,000 guests enjoyed a spectacular performance, directed by Mart Koldits, which combined Tõnu Kaljuste’s chamber choir and theatrical elements. The museum was opened to visitors in the next morning. In total 11,200 tickets were sold during the 33-hour opening marathon, and this equals the number of people living in Haapsalu.

Seaplane Harbor features shell concrete hangars, which were built during the WWI in 1916-1917 as part of Peter the Great’s naval fortress. These unique hangars demonstrate engineering 20 years ahead of its time. Read more at:


Tallinn TV Tower Opens

After several years of renovations, Tallinn’s historic TV Tower was reopened on Wednesday by Juhan Parts, Minister of Economic Affairs and Communications. Tower’s modern exhibit rooms feature the latest Estonia’s innovations. For Creatum, the remodeling of the TV Tower was a major project lasting for more than six months. Creatum wrote and edited exhibition labels, managed the process of translation of exhibition materials, and also designed and produced signs, signposts and internal graphics. Additionally, Creatum’s team created a new website and prints for the TV Tower.

On the 22nd floor, 170m from the ground, 22 robots with touch-screen display welcome visitors by adjusting themselves according to the nearby visitor’s movement. These cosmic robotic mushrooms give an overview of what people who have lived in Estonia have accomplished, and these names, facts and stories are known to the world, yet may be not so familiar to ourselves. Some robotic mushrooms operate as spyglasses that let visitors move around in time and space – besides magnifying the view, they show what Tallinn and Harju county looked like at different times.

TV Tower expects to attract at least 100,000 annual visitors, both local and international. During the grand opening ceremony, Minister of Economic Affairs and Communications Juhan Parts even mentioned the number 130,000. A visit to the TV Tower costs €7, for priority admission visitors must pay €11, and children and pensioners pay €4. With a total budget of 6.6 million euros for the overhaul, the most was received from EU funds.

View more at


Creatum to Start Cooperation With Finnish High-Tech Company

Creatum will start cooperation with AW Energy, a Finnish company that develops and manufactures wave energy technology. As a pilot project, Creatum will develop a new website for the company.

Advantages of the unique WaveRoller technology will be seen already in the spring in Portugal where the first wave energy power plant will be deployed.

For Creatum, it’s the next step towards the strategic development of services export.


Creatum Continues to Serve as a Communication Partner for the Estonian Defense Forces

Creatum made a successful bid for the public procurement of the Defense Resources Agency for advertising campaigns during 2012-2014. The procurement was announced on Dec. 19, 2011. Consequently, Creatum extends the partnership agreement signed for the period 2008-2012, which culminated with image campaigns „The Call of Life” and „The Call for Courage”. In the period 2012-2014, in addition to Creatum, DDB and Alfa-Omega Communications are named as cooperation partners of the Estonian Defense Forces.


B2B for Tele2

Creatum is pleased to welcome a new client, Tele2. Tele2 chose Creatum as their new partner in B2B marketing by selecting Creatum’s concept from a variety of ideas offered by several agencies. The MultiNet campaign, a first step in the new B2B strategy created by Creatum, was the kick-off for this new cooperation. Click here to view the MultiNet TV ad. 


Estonia Breaks the e-Census World Record

According to the preliminary data issued by Statistics Estonia, a total of 814,848 people, or 62 percent of the nation’s estimated population, were counted in the e-census. Expectations for participation in the e-census were surpassed by threefold, according to Statistics Estonia, and the result exceeds Canada’s 54.6 percent e-census participation rate, which so far marked the world record.

The total number of completed personal questionnaires, where the person’s household and living space had also been enumerated, was 815,467, which is 62% of the estimated population of Estonia. “If we include the people who had omitted to enumerate some of the household members or had not completed the dwelling questionnaire, the total number of completed personal questionnaires is 880,455, which accounts for 66.7% of the estimated population,” said Diana Beltadze, Project Manager of the 2011 Population and Housing Census.

The final proportion of e-census participants will be revealed after the publication of the census results in May, when the actual population size of Estonia has been determined. The planned census end date for the census is March 31. During the first month (Dec. 31 2011 to Feb. 1 2012), the permanent residents of Estonia could complete the census online. Those who did not participate in the e-census will be visited by an enumerator in the period of February 16 to March 31, 2012.


Creatum Won Public Procurement for Estonia’s 2011 Census Campaign

Statistics Estonia conducted a procurement competition to find an agency who would create information campaign for the 2011 population and housing census and produce advertising material for the campaign.
Creatum’s winning work concentrated on bringing out symbolic dimension of the census, which was built around the core necessity of providing the population with information.

The census will begin at 24 A.M. on December 31, 2011, and will last for three months (from 2011/12/31 until 2012/03/31). For the first time in the history of the Estonian population censuses it is possible for everyone to choose whether they prefer the traditional face-to-face interview or online questionnaire.

The 2011 Population Census will be conducted for the eleventh time in the territory of Estonia. The first census was carried out in December 29, 1881. In total, there have been 10 censuses in Estonia: in 1881, 1897, 1922, 1934, 1941, 1959, 1970, 1979, 1989 and 2000. These censuses give us the best overview of Estonian population.

The 2011 Population Census will be conducted for the eleventh time in the territory of Estonia. The first census was carried out in December 29, 1881. In total, there have been 10 censuses in Estonia: in 1881, 1897, 1922, 1934, 1941, 1959, 1970, 1979, 1989 and 2000. These censuses give us the best overview of Estonian population.


Creatum Wins Best Graphic Design Award

Year of Science posters made at Creatum won the golden award at Art Directors Club of Europe (ADCE) Estonian competition. The victory also means that Creatum’s work has reached European finals. Check out the Year of Science posters at
ADCE, the Art Directors Club of Europe, is annual competition created by leading European advertising agencies. The competition promotes and values creativity and focuses on the visual side of marketing communication. Unlike the local Golden Egg competition, the jury panel is chaired by a renowned European design guru.


Creatum Won Procurement for Estonian Police TV Clips

Creatum is very pleased with the victory, because the competition was tough – two of Estonian top agencies Kontuur Leo Burnett and DDB.

Estonian Police has on previous occasions ordered mostly recruitment campaigns, but this procurement was targeted towards creating TV clips to promote crime prevention – informing about crime and intervention with the purpose of making Estonia safer and even more pleasant place to live. The campaign will feature two 20-seconds TV clips.


History Museum’s Great Guild Hall Named Tallinn Development Act of the Year

Creatum congratulates History Museum, our customer. On October 6, 2011, the city of Tallinn named the Great Guild Hall as the Development Act of 2011. Additionally, the Great Guild Hall was nominated for the Tourism Act of the Year together with the 2011 Youth Song and Dance Festival and Viru Hotel’s new museum.
Estonian Museum of History opened the Great Guild Hall with permanent exhibition “DIE HARD. 11,000 Years of Estonian History” on May 28, 2011. Interior design and the exhibition were created in cooperation between the History Museum, KOKO Arhitektid Ltd. and Produktsioonigrupp Ltd. Restor Ltd. created architectural project and Tarrest Ehitus Ltd. was the contractor. Creatum participated in making of the new exhibition by creating multimedia solutions in cooperation with the History Museum and Produktsioonigrupp
The Great Guild Hall (Suurgildi hoone) at Pikk 17 in Tallinn is open from Thu to Tue between 10 A.M and 6 P.M.. The building is closed on Wednesdays. From May 1 to August 31, the Great Guild Hall is open every day from 10 A.M. to 6 P.M. We recommend visiting with children as well!
History Museum –


ESS-Ringlus Decided to Go with Creatum

Creatum won the trust of EES-Ringlus with its experience on helping to implement initiatives that promote “green” way of thinking. Creatum will start the preliminary work on the awareness campaign and media plan for the campaign.

EES-Ringlus NGO is non-profit organization of producer responsibility that organizes integrated management of waste from electrical and electronic equipments in Estonia. EES-Ringlus was founded on 2005/02/16 by producers/importers of devices.

Objectives of EES-Ringlus are establishment and operation of a transparent and efficient system to enable the producers of electrical and electronic equipment or batteries and accumulators to meet the requirements for treatment of waste generated from electrical and electronic equipment or batteries and accumulators and management of the collection, reuse or disposal of the waste generated from electrical and electronic equipment or batteries and accumulators produced, sold or imported by producers of electrical and electronic equipment.


New Customer – Ehituse ABC

Ehituse ABC conducted an agency competition and Creatum was successful in winning client’s trust with our way of thinking and TV clip idea.

The goal of Optimera Estonia, owner of the Ehituse ABC brand, it to become the leading chain of building and interior materials, interior design items and gardening products offering modern and environmental friendly solutions. The company is a part of an international corporation Saint-Gobain Group.


New Customer – Eesti Meedia Group

Creatum is honored to launch a new media product in Estonia that is designed for the Russian-speaking target group.
Eesti Meedia is the leading media company in Estonia and the only one in Estonia to have both print and electronic media channels. Postimees, the oldest newspaper in Estonia is the flagship of the group.
Additionally, Eesti Meedia Group owns half of the newspaper Õhtuleht.
Many local and regional newspapers are part of the group as well, e.g. Pärnu Postimees, Sakala, Virumaa Teataja, Järva Teataja and Valgamaalane. Kanal2 and Trio Group cover the group’s electronic channels. Kroonpress, largest print house in Estonia is also part of the group. Eesti Meedia Group is fully owned by Schibsted, largest media group in the Nordics.


Creatum Wins the Year of Science Public Procurement

SA Archimedes conducted a public procurement for finding a partner for an image campaign for the TeaMe program. One of the most notable public procurements this year was won by Creatum thanks to the team’s commitment and experience. Victorious creative solution “Why?” focuses on inquiring nature of human nature – one of the main building blocks of science.

The campaign will take place throughout the year and includes both broad campaign to influence the public and a sub-campaign to increase young people’s interest in science subjects and science in general.

Archimedes Foundation is an independent body established by the Estonian government with the objective to coordinate and implement different international and national programmes and projects in the field of training, education and research.


Creatum internationally recognized for corporate design

Creatum won silver at international advertising festival Golden Hammer. Silver was the highest awarded given in corporate design category. The award was given for bold graphical concept created for the new building of Pärnu Vocational Education Centre. This work has been recognized on an international scale before as well. Creatum wishes to once again thank the customer for the bold choice. We have submitted this work to European top creative festivals ADCE (Art Directors Club of Europe) and The Cannes Lions Festival and await for news from these events.

Golden Hammer has grown from a regional Baltic festival to a truly international forum.

This year, in addition to Baltic agencies, the event hosted strong agencies from Netherlands, Finland, Sweden, Norway, Germany, Hungary, Slovakia, Czech Republic, Israel, Poland and Spain. Two other Estonian agencies where recognized by Golden Hammer jury panel as well: Identity OÜ received a diploma and Kontuur Leo Burnett was awarded with diplomas in social and TV categories. The highest award, Creativity Case, was awarded to Ogilvy & Mather Ukraine, Wiktor Leo Burnett from Slovakia was awarded with Media Folder (best usage of media) and Media House from Latvia received Access Key award for the best media solution.

View graphical design of Pärnu Vocational Education Centre for which Creatum received the highest award::


Creatum Wins EAS Procurement for Local Entrepreneurship Days

Creatum’s campaign solution competed with the market’s leading agencies Der Tank and DDB and this time, Creatum won.

Local entreprenureship days are series of seminars that take place during at country centers during spring and fall. The goal of the new campaign is to get people to participate in Local Entrepreneurship Days events in different counties and increase people’s general knowledge about entrepreneurship. Local Entrepreneurship Days are arranged by the EAS and county development centers.


Creating Own Helmet Design Very Popular Among Estonian Children and Youth

During only a month, 9,343 children and adolescents designed their own custom helmet within the frame of a campaign created by Creatum. Custom helmets received 84,633 likes. The level of graphic design of many helmets was very high. Estonian Road Administration’s campaign website got 46,018 unique visitors and 203,953 page views during one month. Additionally, young designers were able to show their helmets on Facebook.

The reason for creating this unique opportunity is an amendment in Traffic Act, which will make wearing bike helmet mandatory for children under the age of 16 from July 1, 2011.

Estonian Road Administration arranged the helmet campaign to introduce this change in legislation. The campaign included an interactive website that provided an option for everyone to design their own custom helmet. Additionally, everyone can buy the custom-design helmets until end of August at The campaign stars Tanel Leok, one of the best motocross riders in the world and also a recreational cyclist. Tanel Leok’s participation is his charity contribution to the campaign.

The helmet designed by Kaljo Kõvask received the highest number of votes. He will be awarded with a bycyle helmet with Tanel Leok’s autograph. Several other authors were also recognized, including Erkki Madi, Allan Popp, Mark Tisler, Marelle Maiste and Katrin Kasumets. Go to to view the post popular designs.


Creatum Won Gold at KIAF

Bold graphical concept created by Creatum for the new building of Pärnu Vocational Education Centre received the highest award at Kiev International Advertising Festival. One of the most prestigious festivals took place between May 26th and 28th in Odessa. Although Estonian agencies have been very successful at Kiev festival during the past decade, this year there was only one other Estonian agency besides Creatum who received an award (Age McCann, silver). Lithuania and Latvia were more successful and the highest number of awards was granted to Adell Taivas Ogilvy (Vilnius).

View graphical design of Pärnu Vocational Education Centre for which Creatum received the Golden award:

Grand Prix of the Kiev festival can be viewed here:


Creatum Awarded with Golden Egg for Graphic Design

The best advertising achievements created in 2010 in Estonia were awarded today. Bold graphical concept created by Creatum for new building of Pärnu Vocational Education Centre received the highest award in graphic design category. Once more, we wish to convey our gratitude to Jüri Jegorov (now tragically passed away), who was the leading Art Director for this project.

On Friday evening, Estonia’s best advertisements, event marketing activities, media solutions and PR projects were announced at Golden Egg gala awards at KUMU. The title “Agency of the Year” was awarded to Utopia, was chosen as “Event Marketing Agency of the Year” and “Agency of the Year” in event marketing category. Saku Õlletehas was named “Advertising client of the Year 2011”.


Great Guild Hall Revived

“A museum must be modern and fascinate its visitors. It must create interest and contemplation. It cannot be overly simple; on the contrary, it must be modern and cultural, grippingly smart and emotionally intelligent”, said President Toomas Hendrik Ilves at the opening of the new permanent exhibition “DIE HARD. 11,000 years of Estonian History” at the Great Guild Hall in Tallinn.

Creatum was pleased to participate in making of the new exhibition by creating multimedia solutions in cooperation with Produktsioonigrupp.

Additionally, together with the History Museum, we edited and improved exposition texts. Interactive and attractive approach on our history provides exiting experiences for adult and young visitors alike.


New Customer – If Brand

Creatum competed with several renown Estonian agencies and won a new customer – online self-service for traffic and casco insurance The first campaign is a discount campaign A Happy Day.

The goal of is to be a market leader – win customers’ trust and be the most popular online vehicle insurance self-service office. provides what you need when you need it. Convenient. Affordable. Fast.

Owner of the brand If is one of the leading insurance companies in the Nordic and Baltic region with approximately 3.5 clients. If’s owner is If P&C Insurance Holding Ltd., a fully-owned subsidiary of the Sampo plc, the leading financial institution in Scandinavia.

If puts great emphasis on the development of innovative online insurance. This effort has already been rewarded on both local and international level. For example Euromoney Insurance Survey 2009 awarded If with the title Best Insurer in the Nordic and Baltic Region. Insurance Survey is a prestigious survey and this acknowledgement is highly valued on the world’s insurance market. customers are now able to use If’s online insurance and benefit from constant technological development as well.


New Cooperation -> Koger & Partnerid

Partners of Creatum are pleased to welcome back Koger & Partnerid, one of the largest local capital based construction enterprises. In the first stage, Creatum will produce an exclusive album on architecture and create sales campaigns for several development projects.

The main field of activity of Koger & Partnerid is construction project management and general contracting. Through its affiliated and associated companies it is active also in road construction, environmental construction and providing of engineering design and architectural services. Besides the main field of activity the company is also active in the fields of real estate development and real estate investments.


Creatum to Start Cooperation with University of Tartu

Creatum is honored to start cooperation with the oldest and most dignified university in Estonia. In the first stage of cooperation, Creatum will audit marketing communication in designated areas.

Creatum has consulted University of Tartu Narva College in 2010. The campaign created by this cooperation yielded very good results.


Call for Bravery shares title Best Social Campaign of the Year 2010

On Friday, March 11, one of the most important marketing award gala in Estonia took place at the marketing conference Password 2011 that was held at Russian Theater in Tallinn. Campaign “Vapruse Kutse” (Call for Bravery) created by Creatum for Estonian Defense Forces was among the award winners – it shared the title Best Social Campaign of Year 2011 with two other campaigns (launch of Euro and Diversity Enriches). 

Additionally, campaign “Rohkem aastaid täis sära ja väärikust!” (More Shiny and Dignified Years) created for festival for elderly received a special award. In this campaign, Creatum participated in the areas of identity creation and advertisement communication.
Launch of Leibur’s product Saib won Marketing Achievement of the Year 2010 Grand Prix. EMT received the title Marketing Team of the Year 2010. Meediapool won Media Achievement of the Year 2010 Grand Prix with the launch of new SEB online banking environment. MediaCom received the title Media Agency of the Year 2010.


New customer – Microsoft

Creatum is pleased to welcome world’s leading software developer to our list of customers. The first task is launching Internet Explorer 9 in Estonia. New browser for Windows 7, Vista and Windows Server 2008 has improved its visual appearance and provides better speed and security. Internet Explorer is completely free and can be downloaded here.
Microsoft Estonia manages customer and partner relations, localizes software and markets Office, Windows, Windows Server and Microsoft Business Solutions.
Additionally, Microsoft provides consultancy service to help customers with implementation of Microsoft technologies. Customers are supported throughout selection, planning, implementation and maintenance.


Creatum Gained Trust of Estonian Olympic Committee

Creatum is honored to help Estonian Olympic Committee with the launch of portal which advocates recreational sports. This portal provides tools and recommendations for improving personal health (e.g. possibility to keep a personal training diary). Sportland helps to keep portal active and sponsors the training campaign with the main prize – a trip for two to London 2012 Olympic Games. Read more at
Estonian Olympic Committee is Estonian organization of sports that belongs to the international Olympic movement, carries out decision made by International Olympic Committee, pursues balanced development of sports in Estonia and advocates olympism and peace.


Reform Party Wins Parliament Elections

According to Estonian National Electoral Committee, seats in Estonian Parliament (Riigikogu) were awarded to following parties: Reform Party – 33 seats, Centre Party – 26 seats, IRL – 23 seats and Social Democrats – 19 seats.

In terms of points, the Reform Party scored 28.6 percent of the votes; Centre party 23.23, IRL 20.5 and Social Democrats 17.1 percent. Only these four parties were elected to Parliament. For the Reform Party, the victory is indeed impressive considering the fact that Reform was the party to head the coalition during the years of crisis when some decisive action needed to be taken in order to keep the country from falling into deep deficit.

Creatum advised Reform Party in strategic marketing communication and also helped individual candidates with their campaigns. Kontuur Leo Burnett serves as the main agency for Reform Party.


New Customer -> Datel

Creatum won the trust of one the oldest IT companies in Estonia with their 20th anniversary campaign solution.

Datel has created software for several main registries of Estonian state including land information system and construction registry; has developed citizen’s portal, several online public services, etc.
AS Datel was founded in 1990 and has provided computer systems and software ever since. During the past two decades, the company has achieved a leading position in the market of developing software with high level of complexity. Also, Datel is the main provider of presentation devices (providing both rental and sales services) in Estonia.


Creatum Won the Public Procurement for Estonian Road Administration’s Campaign Called Bike Helmet

Creatum’s innovative and youthful idea was ranked highest in the public procurement in which many Estonian leading agencies participated in. The campaign stars Tanel Leok, one of the best motocross riders in the world. Tanel Leok’s participation is his charity contribution to the campaign and he has scheduled a special trip from Italy for the time of the filming.

The campaign runs between April 25th and May 15th. The goal of the campaign is to advertise the fact that as of July 2011, bike helmet is mandatory for children under the age of 16 and that the helmet is a recommended protection asset for all other bicycle riders as well. The campaign should result in increased usage of helmets (+3..5%) and campaign awareness is expected to reach 70% of the population.


Creatum started cooperation with BaltCap – the leading dedicated private equity and venture capital investor in the Baltic States. As per agreement between the parties, the content of the cooperation remains confidential until it is disclosed. BaltCap manages five funds with the total value of € 130m. BaltCap partners: Peeter Saks, Martin Kõdar, Dagnis Dreimanis and Simonas Gustainis.

Rödl & Partner is a multi-disciplinary audit, legal and consulting firm that provides services for international companies. In Estonia, the company is foremost known via law firm Alvin, Rödl & Partner.

Rödl & Partner was established 1977 in southern Germany and has grown into 84 offices in about 37 countries. We have 111 partners worldwide and 3025 people, of whom 357 are attorneys or solicitors, 224 chartered accountants and 307 certified tax consultants.


New Customer -> BaltCap

Creatum started cooperation with BaltCap – the leading dedicated private equity and venture capital investor in the Baltic States. As per agreement between the parties, the content of the cooperation remains confidential until it is disclosed.

BaltCap manages five funds with the total value of € 130m. BaltCap partners: Peeter Saks, Martin Kõdar, Dagnis Dreimanis and Simonas Gustainis.


Creatum and Idea EAS’s Joint Advertising Partners

Joint offer made by Creatum and Idea made a three-year contract for advertising services with EAS. Creatum and Idea will be running ad campaigns to introduce Estonia in many countries around the world.
Creatum and Idea competed against leading Estonian agencies in one of the largest procurements of the year and came first with their joint offer.
DDB and Der Tank became second contractual partners of EAS. Kontuur Leo Burnett contested the results of procurement several times without success – Complaint Commission at Ministry of Finance rejected the complaint and also court said that the case did not have merits.


Creatum Has Earned Viking Motor’s Trust

Creatum is pleased to have an opportunity to put its team’s long-time experience in marketing vehicles to the test by representing Saab and Open brands. Creatum is especially delighted about this news because several of Creatum team members and dedicated fans of Saab and thus willing to make an extra effort to support revival of the legendary brand together with Dutch supercar maker Spyker, Saab’s new owner.
According to AMTEL’s statistics, November sales of the new Saab 9-5 outperformed its main competitors in its class (BMW, MB, Audi). Moreover, two Opel models (Astra and Meriva) won the title Car of the Year.


Creatum Received Gold and Silver Awards at ADC*Estonia Disain Awards

Creatum is pleased to annonuce that we received two shining awards at Art Directors Club of Europe Estonian competition Kandiline Muna (Square Egg):
Gold in category “Environmental design”
Silver in category “Illustration and photography” 

Quote from chairman of the judging panel Cordula Alessandri (Alessandri Design): “This is an amazing piece of work. Truly bold step, especially from a public sector. You are used to see things like this in New York and London. I wish I`d have met it in Austria …” Awarded concepts will be automatically submitted for European ADCE final.

Creatum agrees with the statement that a special honor belongs to the client – Pärnu Vocational Education Center – for their smooth, yet thoughtful approach. Also, we would like to thank our good partner FH Arhitektid. Click here to view some of over 60 different the features of the artwork.


Award for Universtity of Tartu Narva College Marketing Campaign

University of Tartu acknowledged Narve College’s new marketing strategy and principles with an internal award.  Concept “Vaimne eliit” (“Metal Élite”) created in cooperation with Creatum resulted in record amount of applications this summer. The concept and message strategy was based on realistic view on competition in Estonia’s higher education market for the coming years.
 Cretum wishes to thank Katri Raik, Jaanus Villiko, Tarmo Käärik and other good partners for their trust and ongoing cooperation


Creatum Welcomes New Partner and Strategy Manager Birjo Kiik

In October, Creatum welcomed a new member – marketing communication strategist Birjo Kiik. Birjo has worked in Swedbank as a marketing manager in different divisions, in Valior as sales and marketing director and for the past three years she has been managing director of advertising agency Idea. Birjo has a bachelor’s degree in business studies from University of Tartu specializing in business solutions and marketing and master’s degree summa cum laude from EBS specializing in business consultancy.

Birjo has consulted many Estonian and international corporations and has helped to create several financial products which were revolutionary in Baltic States at the time – Duokonto, Trump (later became Ego), etc.· In Swedbank, Birjo created a process for segmenting customer groups.
Later, this was used as a base of the bank’s marketing concept and awarded with Team of the Year title.

In addition to providing strategic and tactical consultancy, Birjo views her mission in Estonia’s advertising market mainly in three areas: 1) setting a more precise target before shooting will give a remarkable financial benefit already in one year – plan or die! 2) Estonia’s economy needs creators reading Äripäev more than mystics.

3) Estonian agency can build competence to provide necessary input for companies who want to operate abroad. Extending operations abroad does not necessarily mean using an expensive foreign agency for all activities – large amount of work can be done here, in Estonia.

Birjo Kiik’s positive decision brings great experience and strategic aptness to an agency which is likely to be Estonia’s most insightful and thorough in terms of analyzing needs of its customers. 

We give our warm welcome to Birjo!


Creatum Won Agency Bid for Rebranding of Krediidiinfo

The goal for the campaign starting in 2011 is to launch new name for Eesti Krediidiinfo – Experian.
Creatum competed against well-known agencies Division and Dreamers and won the bid due to a detailed strategic plan and deep understanding of actual needs of the customer.

Krediidiinfo AS is the market leader in the Baltic States in the field of collecting, processing and mediating financial information. Krediidinfo’s market share in Estonia is 89%.  Krediidiinfo has more than 16,000 customers in Estonia and abroad.

As of fall 2006, Krediidiinfo is the subsidiary of Europe’s leading company in credit and administration services – Experian. Krediidiinfo is a member of FEBIS – Federation of Business Information Service – an international organization which unites companies providing business information and debt collection services.


Creatum Won Agency Bid for Tallinn Environmental Board

Tallinn Environmental Board wants to focus on environmental recycling as a whole concept with this years’ Prügihunt (Wastewolf) campaign. According to the client, solution created by Creatum was bold and creative and also very well thought-out in terms of the tactical plan.

Click here to view Prügihunt 2010 advertisement video.


New Home Page for Finnish Basketball Champions

In the spring, Catz Lappenranta RF won the Finnish basketball championship. Creatum is honored to be chosen as creating a fresh look for Catz’s web site. Go to to view more.
Creatum will continue to work on increasing export of services.


University of Tartu Narva College Campaign Generated Strong Results

Concept “Vaimne eliit” (“Metal Élite”) created in cooperation with Creatum was very successful – University of Tartu Narva College received record amount of applications this summer.  167 people submitted applications and 84 of them were admitted to study programs financed by state. Number of state students increased by 120% compared to last year. 30 people were admitted to master’s studies. In total, UT Narva College received 175 new students which clearly exceed the goal of 150 students.

Creatum wishes the best of luck for the future metal élite!


Results of the Estonian National Defense College Campaign Exceeded Expectations

New stage of the image campaign created for Estonian Defense Forces called “Vapruse kutse”(Call for Bravery) was dedicated to profession of a military officer. Image campaign and active drafting by Defense College resulted in exceptionally high number of candidates – four people competed for one position. Thus, for the first time, all NDF student positions were filled with strong cadets. Click here to view TV clip of the campaign.
Creatum wishes young officers bravery and success in their chosen profession.


Arco Vara Kodukolde Campaign Yielded Excellent Results

Arco Vara and Creatum began cooperation in the spring of 2010 with a new and significant real estate development – Kodukolde project was repositioned to meet changed needs of the market and target group.
The effort resulted in a website – we created a brand new look and added interactive features.

Also, within the frame of the repositioning campaign, Creatum made outdoor advertisements and web banners.

Excellent results of the campaign brought back memories from times before the ‘big real estate boom’ even for real estate market analysts: by the time the cornerstone of the building was set, 36% of apartments were already sold or reserved even though first 50 apartments will be ready only in spring of 2011.

On August 17th, cornerstone for the 100 new Kodukolde homes was set by Edgar Savisaar, mayor of Tallinn, Richard Tomingas, Member of the Council at Arco Vara, Veiko Taevere, Head of Development Division at Arco Vara, Tiit Roben Chairman of the Management Board at Arco Vara and Kalle Vellevoog, arhitect. Veiko Taevere, Head of Development Division at Arco Vara, noted in his speech that changed market situation and new expectations of inhabitants demanded reengineering of the buildings.


Cif & Domestos Chose Joint Team of Momentum and Creatum For autumn and Winter Campaign in the Baltics

Creatum’s campaigns “Back to School” and “Christmas” will embellish retail sales environments of malls throughout all three Baltic States.
Cif & Domestos are international brands of a Unilever – a multinational corporation that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products.


Creatum Won Agency Procurement for Pärnu VEC Interior Design

Several well-known Estonian ad agencies took part in this public procurement. Creatum LLC solution was decided to be the best because of modern and powerful graphical concept. New building of Pärnu Vocational Education Center is one of the largest investments in schools and study centers in 2010.
Architects of the building come from FH Arhitektid – Margus Reinberg and Mari Efros.


Creatum’s Idea Won Procurement for Euro Transition in Segments of Creative Concept and Plan of Action

Ministry of Finance arranged public procurement for advertisement and communication campaign for transition to Euro in 2011. This campaign was one of the most wide spread and significant procurements in 2010 as all large and well-known Estonian agencies participated in the bid. Collective proposal of Creatum and AD Idea received highest scores in segments of creative concept and plan of action (which made up 60% of the total score) from bicameral panel. However, procurement was won by AS Age that gained the highest score by offering the lowest price.
Creatum could not accept this course of action and filed a complaint to Complaint Commission at Public Procurement Office. The result was challenge by Der Tank as well. Creatum’s complaint was accepted.


Creatum Ranked Second and Third in Tallinn 2011 Procurement

Creatum presented two concepts for one of the most important public procurements in 2010 – finding an advertising partner for project “Tallinn – European Capital of Culture 2011”. These concepts were awarded with second and third place while first prize was given to OÜ Midfield – a one-man company that has previously arranged ad campaigns for The Centre Party of Estonia.
Creatum participated in the procurement with AS Idea and provided creative solutions. Tallinn City Council started discussions about purchasing Creatum’s ideas after the procurement.


Creatum won the international sourcing environment Mercell agency competition

Mercell is the largest sourcing environment in North-Europe, founded in Norway in1999. In 2001, it expanded to Denmark and Sweden and in 2007 to the Baltics. By today, Mercell employs a total of 120 persons in 7 countries. In Norway and Denmark Mercell’s sourcing environment is used on a state level at the performing of state procurements. In Estonia, the company operates since 2007.


Nordic Hotel Forum selects Creatum to be the winner of the agency competition

Nordic Hotel Forum brand core renewal was approved by the agency. The first creative works on the basis of specified positioning are under way and the first advertisements are to be printed within PÖFF catalogue framework.


Starting of cooperation with Tasku Fashion and Recreation Centre

Tasku Fashion and Recreation Centre selects Creatum to be the winner of the agency competition.


Nordea Bank Estonia involved Creatum in the developing of new positioning

In May, Creatum launched work with analysis process and other inputs for the developing of Nordea Bank positioning. The final goal and output of the work involves a communication strategy capable of realizing the advantages of the largest bank of the Northern countries also keeping in mind the Estonian market.
Nordea Bank is the largest financial concern of the Nordic countries with the asset volume of 7 441 000 000 000 kroons (as of 30.06.2009).


The repetitive image campaign of Estonian Defense Forces began

This time the campaign has a stronger BTL orientation. In addition to television media, print, outdoor and radio, the message of Estonian Defense Forces can also be seen in the context of buses and train stations as well as county bus sticker special solution. More


In cooperation with Momentum Eesti Oü Dolomia brand was launched

Dolomia is mineral water originating from Italian Dolomites, which is especially useful for health, as it comprises minerals in the right, balanced quantity suitable to satisfy the needs of the body of the working person. Upon the analysis of Dolomia brand a simple fact appeared  – compared to competitors in Estonian market, Dolomia has been bored from the deepest plot, due to which it may be assumed that it is the purest (the most useful) natural mineral water. The results of the focused study performed by the agency have a clear connection with the regular consumer– water bored from the deepest layers is apparently the purest water. More


Creatum started developing M-Insurance brand at the order of BCP Kindlustusmaakler OÜ

M-Insurance is a new insurance broker concent-rating the offers of all insurance companies. Launching of the insurance broker was planned as product demo based and brand ideology was implemented based on the detector brand archetype. The goal of the first launching stage was to demonstrate the nature of the insurance broker, visually stress the strengths of M-Insurance and provide a rational reason for the use of the services of M-Insurance. M-Insurance achieved the sales goals set with launching. More


One of Estonia’s leading art directors joined Creatum

Jüri Jegorov will start in Creatum in the position of a Senior AD, hence taking care of the visual side of the company. Until presently Jüri worked as an AD of EPL Disain, earlier he has worked for many years as a leading AD in advertising agencies Sacco & Vanzetti and Vanzetti. His portfolio includes many large brands from Estonia as well as the wide world.

Jüri has graduated from Estonian Academy of Arts, organized personal exhibitions and designed many beautiful books. His works have been awarded at the Golden Egg Competition.


Creatum starts cooperation with Kredex

Creatum stated to develop adverti-sements for Kredex.
Kredex was founded in 2001 by the Ministry of Economic Affairs and Communications with the goal to improve financing possibilities of small and medium-sized companies, manage export related credit risks, enable people to build or renovate their homes and develop an energy saving way of thinking.


Creatum ended the first economic years with good results

The launch of Creatum has proved successful as expected. The company was very successful in the agency procurement competition winning even 70% of the participated competitions.
The company is especially proud of becoming a strategic partner of Estonian Defense Forces and winning several clients of strategic weight. As a result of the half-year it can be recognized: analytical approach is something very much needed by Estonian companies and the public. The worse the times, the more so. The strategy of the agency has proved right and Creatum continues deepening of its know-how in communications strategic planning.


New client – Reform Party

A project new for Creatum is actually a continuation of communications related cooperation of Igor Baturin, one company founder and partner, with Estonia’s largest right wing party starting in 2001. The challenges of the coming year include a strong result in the elections of Euro parliament and Local Government Councils.
In addition to strategic communication, Creatum also deals with direct marketing counseling. Kontuur Leo Burnett will continue as the main agency of the party.


Creatum became the strategic communications partner of Estonian Defense Forces

Creatum’s idea was declared best in an extensive three-stage procurement of a strategic communications partner, which was conducted by the recruitment center of Estonian Defense Forces. In the victory of the concept “Call of Life” in addition to the idea systematicism, thoroughness and grasp of the approach became the determining factors.
Creatum starts to develop the image campaign redefining the core values of the Defense Forces for the general public. The final goal of 3 year cooperation is to raise the reputation of Defense Forces as an employer.


Creatum won the agency procurement of IT-group Uptime Group

Creatum participated in the agency procurement of the IT-group and won the trust with its analytic approach and thoroughness. Work for positioning of the company and developing of a communications strategy following this will start.
Uptime Group is Estonian capital based group of information technology companies. One of Estonian oldest and largest group of IT companies includes Uptime Development OÜ – software development, consultation, support services, Uptime Solutions OÜ – group work and documents administration solutions, Uptime Systems OÜ – IT infrastructure services, consultation, Uptime OY – IT services in Finland. Uptime offices are in Tallinn, Tartu and Helsinki.


Creatum won the trust of Rotermann Grupp OÜ

Creatum will start developing a sales promotion campaign with the objective to raise the trade revenue of the quarter in completion stage.


Victory at the agency procurement of Tallinn City Government

Creatum’s idea paraphrasing “Fools of Fame” proved to be victorious in the procurement organized by Tallinn City Government for the finding of the communications partner. The objective of the campaign is to increase the awareness of town people of waste handling and use of waste stations.

The campaign will start soon on TV, radio, in public transport and outside media.


Creatum – a new analytical marketing-communications company will take off

Creatum OÜ is a new integrated marketing- communications company, which was founded with the goal to offer a more analytical partnership to companies. In the longer run plans include becoming a serious partner for entering into foreign markets. In addition to in-depth insight into preliminary work process the key words of Creatum include great experience, fast thinking and forcefully differentiating creativity. On top of it largest synergy in Estonia at the integration of BTL channels in cooperation with partners Momentum Eesti and Ambient Marketing.

The founders of Creatum OÜ are Moonika Kiop, Igor Baturin and Kristjan Kaleviste, marketing communications professionals experienced through their companies. The goal of the company is to become one of the leading agencies in 5 years, offering companies serious strategic partnership, among the rest also for entering into foreign markets.