Creatum Wins Estonian Tax and Customs Board Campaign against Envelope Salaries
13.05.2014
Envelope salaries is still a big problem for both Estonian state and private people. In 2012, the state lost € 143 million in taxes because of envelope salaries, and social damages cannot even be calculated.Because the problem is indeed important, Creatum is very pleased to win the agency bid. We are excited about the fact that the main feature of the campaign, the „small angry envelope“, will soon perk up city streets and we are sure that people will start paying bigger attention to envelope salaries. An innovative element of the campaign is an online so-called „calculator of loss“, which everyone can use to calculate how much they lose if the salary is paid in envelope. The calculator is available at http://emta.ee/palk.