The company’s CEO and partner Moonika Kiop has been active in the word of marketing for 13 years. She graduated from the Faculty of Economics of the Tallinn University of Technology and, before establishing Creatum, she worked as the Client Services Manager for Baltic FCB, where she managed large brands in Estonia and international portfolios, dealt with the strategic planning of marketing communication and carried out qualitative research. The teams led by Moonika have won awards since 2005, when the surety loan campaign of Hansabank won an award at the Golden Egg contest. Since 2007, she has been a lecturer of practical branding, advertising campaign planning and the general theory of advertising at the Marketing Institute of Estonia. She has also delivered marketing seminars in cooperation with the Äripäev newspaper.
With more than 19 years of experience in the field, the creative director and partner of the company, Igor Baturin, is one of the most experienced creative directors in Estonia, and he has also won the most awards. Igor studied journalism in the University of Tartu and directing at the Estonian Academy of Music and Theatre, and he has previously worked as a copywriter, creative director and analyst in the largest Estonian group of marketing communication companies Leo Burnett Eesti (WWH AS), as the creative director in Grey Eesti, and as the creative director and partner in the agency Brilliant. He has been a long-term member of the core team in many large advertisers on the Estonian market, advised a right-wing political party over a period of 10 years, helped create the content of the Estonian EXPO 2000 pavilion and much more. The awards he has won include Grand Prix, Media Folder, three Golden Hammers, two Silver Hammers from the top Baltic advertising forum Golden Hammer, and a Silver Drum from the top Central and Eastern European event Golden Drum.