Arco Vara and Creatum began cooperation in the spring of 2010 with a new and significant real estate development – Kodukolde project was repositioned to meet changed needs of the market and target group.
The effort resulted in a website www.kodukolde.ee – we created a brand new look and added interactive features.
Also, within the frame of the repositioning campaign, Creatum made outdoor advertisements and web banners.
Excellent results of the campaign brought back memories from times before the ‘big real estate boom’ even for real estate market analysts: by the time the cornerstone of the building was set, 36% of apartments were already sold or reserved even though first 50 apartments will be ready only in spring of 2011.
On August 17th, cornerstone for the 100 new Kodukolde homes was set by Edgar Savisaar, mayor of Tallinn, Richard Tomingas, Member of the Council at Arco Vara, Veiko Taevere, Head of Development Division at Arco Vara, Tiit Roben Chairman of the Management Board at Arco Vara and Kalle Vellevoog, arhitect. Veiko Taevere, Head of Development Division at Arco Vara, noted in his speech that changed market situation and new expectations of inhabitants demanded reengineering of the buildings.