Creatum Won Agency Bid for Rebranding of Krediidiinfo

The goal for the campaign starting in 2011 is to launch new name for Eesti Krediidiinfo – Experian.
Creatum competed against well-known agencies Division and Dreamers and won the bid due to a detailed strategic plan and deep understanding of actual needs of the customer.

Krediidiinfo AS is the market leader in the Baltic States in the field of collecting, processing and mediating financial information. Krediidinfo’s market share in Estonia is 89%.  Krediidiinfo has more than 16,000 customers in Estonia and abroad.

As of fall 2006, Krediidiinfo is the subsidiary of Europe’s leading company in credit and administration services – Experian. Krediidiinfo is a member of FEBIS – Federation of Business Information Service – an international organization which unites companies providing business information and debt collection services.