Creatum’s Idea Won Procurement for Euro Transition in Segments of Creative Concept and Plan of Action

Ministry of Finance arranged public procurement for advertisement and communication campaign for transition to Euro in 2011. This campaign was one of the most wide spread and significant procurements in 2010 as all large and well-known Estonian agencies participated in the bid. Collective proposal of Creatum and AD Idea received highest scores in segments of creative concept and plan of action (which made up 60% of the total score) from bicameral panel. However, procurement was won by AS Age that gained the highest score by offering the lowest price.
Creatum could not accept this course of action and filed a complaint to Complaint Commission at Public Procurement Office. The result was challenge by Der Tank as well. Creatum’s complaint was accepted.