Järeluuring näitab, et Pet City XL lansseerimiskampaania tulemused ületasid seatud ootusi. Bränd saavutas valdavalt Tallinna ja Harjumaa fookusega kampaania käigus 44% tuntuse kogu Eesti lemmikloomaomanike seas, mis on tugev näitaja. Koguni 40% teab, et PetCity on Põhjamaade suurim lemmikloomakaupade ja –teenuste keskus. Ootuspäraselt on veelgi tugevamad tuntuse näitajad Tallinnas (61%) ja Põhja-Eesti 57% lemmikloomaomanike seas ning Lääne-Eesti (sh Pärnu) 55% lemmikloomaomanike seas.
Avamispäeval oli külastajaid üle 3000 ja hetkeks on Pet City Facebookis saavutanud juba rohkem kui 2700 jälgijat.
Creatum’s partner and creative director Igor Baturin shared his long-term in creating campaigns for Estonian police and military forces at the Assistant Police Officers Assembly in Tartu. Various campaigns created by Creatum’s CD’s team in different companies during 16 years have shown strong results – ’112’, ’New Estonian Police’, ’Force of Law’, ’Life’s Calling’, ’Bravery’s Calling“, to name a few.
There are 838 assistant police officers in Estonia, and they put in as many hours in a year as 44 police officers do in one city precinct. Creatum wishes the best of success to them, as in the current geopolitical situation, our society needs the sense of security even more than before.
As of today, 200,000 people have visited the Titanic exhibition. According to museum experts, this is a number that will be hard to overcome. As a comparison, Estonia’s largest museum Kumu had a little over 128,000 visitors last year. The number of Titanic exhibition visitors will keep growing as the exhibition is open for one more week. The huge number of visitors is more than twice as high as predicted. The ticket revenue will be used to renovate the historic icebreaker ’Suur Tõll’.
Creatum congratulates its long-term customer. We are pleased to have participated in the exhibition with two 9x3m design displays that complement the original exhibition made in the U.S.
Creatum competed with several renown Estonian agencies and won a new customer – online self-service for traffic and casco insurance poliis.ee. The first campaign is a discount campaign A Happy Day.
The goal of poliis.ee is to be a market leader – win customers’ trust and be the most popular online vehicle insurance self-service office. Poliis.ee provides what you need when you need it. Convenient. Affordable. Fast.
Owner of the poliis.ee brand If is one of the leading insurance companies in the Nordic and Baltic region with approximately 3.5 clients. If’s owner is If P&C Insurance Holding Ltd., a fully-owned subsidiary of the Sampo plc, the leading financial institution in Scandinavia.
If puts great emphasis on the development of innovative online insurance. This effort has already been rewarded on both local and international level. For example Euromoney Insurance Survey 2009 awarded If with the title Best Insurer in the Nordic and Baltic Region. Insurance Survey is a prestigious survey and this acknowledgement is highly valued on the world’s insurance market. Poliis.ee customers are now able to use If’s online insurance and benefit from constant technological development as well.
Creatum’s campaign solution competed with the market’s leading agencies Der Tank and DDB and this time, Creatum won.
Local entreprenureship days are series of seminars that take place during at country centers during spring and fall. The goal of the new campaign is to get people to participate in Local Entrepreneurship Days events in different counties and increase people’s general knowledge about entrepreneurship. Local Entrepreneurship Days are arranged by the EAS and county development centers.
On behalf of the Estonian Ministry of Culture, Tartu University held a continuing education course “Museum in the 21st century“. Creatum’s Art Director was invited to share his knowledge on the subject “What defines good museum text?“. Igor Baturin spoke about his 3-year experience on content creation and message strategy based on the Seaplane Harbor example. It was a productive hour and a half, which didn’t pass without some humor.
We are very glad to have Ulla on board, making our digital sense now even stronger. Until recently, Ulla worked as Senior Account Executive at Essence Digital UK in London, and her daily tasks included managing Google’s B2B and B2C campaigns. Ulla’s previous work was also related to large media agencies like Media Planning Group (Havas Media) where she was trusted with Reckitt Benckiser, Kraft Foods, Red Bull, and other notable accounts. She also contributed to Adnet Media, an online advertisement network, where she represented Microsoft Advertising in the Baltic countries. This experience will certainly help our clients to drive their business forward.
Creatum is pleased to welcome Statoil among its customers.
Statoil held a scheduled procurement for advertising services, and just the fact that we were invited to participate mattered a lot. But we were in for more, and we are very pleased that we were selected to become Statoil’s second advertising services partner and a source for fresh ideas. Rakett ad agency will also continue to provide advertising services for Statoil.
Datel AS, one of the largest and oldest Estonian IT companies, was pleased with radio ads made by Creatum three years ago and will order more for its 25th anniversary.
We are pleased to continue our strategic and successful cooperation with the Estonian Defense Forces, which started already in 2008. Creatum’s idea was successful also in the most recent procurement. The Estonian Defense Forces will conclude a framework agreement for the 2015-2017 period with thee agencies.
Creatum will create a new identity and marketing communication strategy for the Lootsi Center based on the image created by communications bureau Hamburg & Partnerid. The client’s working group includes Andrew Hardy, a renowned retail strategist from UK.
In May this year, Estonian Open Air Museum will open house expositions of Seto people and Old Believers of Lake Peipsi. Two new worlds will emerge on the streets of Rocca-al-Mare historic village. Creatum will make an ATL campaign for this event. We are glad to be able to work on such a charming project.
Creatum welcomes its clients in our new premises at Metalli 3 in Tallinn. This brand new office building houses several media agencies and brands’ representative offices.
Interior design of Creatum’s new office is a clear hommage to the pop culture memory, which feeds the code of every other campaign of ours.
Creatum and ADM won National Heritage Board’s procurement for the idea for a discovery game, which will be part of the Estonia 100 Anniversary celebration. Creatum will be responsible for the idea and design, while ADM will work with interactive ideas, technical side, and administration of the game.
“100 Treasures of Estonia“ is a unique and interactive discovery game, which aims at collecting 100 important places or objects (so-called treasures) across Estonia with the help of game participants. Game participants must find/visit these places and upload them via a mobile app, giving the player (Estonian or tourist) a chance to get to know Estonia’s cultural heritage.
The aim of the project is to rediscover Estonian culture and nature sites for the country’s 100th Anniversary. The project broadens Estonians’ knowledge about our country’s cultural heritage, helps to map the most important cultural objects and introduce our cultural heritage to the International community. We have laid out a plan to engage 80,000-100,000 tourists in the game. To read more, visit http://eesti100aaret.ee.
KOKO Architects is a renowned firm both in Estonia and worldwide. Their Fahle House, a true pearl of Tallinn, is probably the only work by Estonian architect that has been chosen for the Top 10 World Architecture. Additionally, KOKO has worked on reconstruction of the Tallinn TV Tower (2012) and Seaplane Harbour’s waterborne aircraft hangars (2012), synagogue in Tallinn, reconstruction of the carpenter’s workshop in the Rotermann quarter (2009), Georg Ots Spa Hotel in Kuressaare (2004), and Estonia’s legendary ’carrot pavilion at the EXPO 2000.
Creatum team members have participated in many well-known projects of the KOKO architects’ since Estonia’s pavilion at the World Exposition EXPO 2000 in Hannover. Our next project with them is creating content for the new KOKO reference book.
Creatum is pleased to announce that the Ministry of Social Affairs has chosen to go with Creatum’s well thought-out offer. It is important to note that the offer was not selected because of the price but for its content. As a communication partner, we will do our bit to make working environments in Estonia even safer than before.
www.toobik.ee is a new and free online portal for people who are responsible for work health and safety. Tööbik.ee includes all subjects on work environment, thus making the life of working environment representatives much easier.
According to the Occupational Health and Safety Act, the employer must, in order to prevent and minimize the health risk of employees, perform the assessment of risks of the work environment, which includes assessment of physical, chemical, biological, physiological and psychological risks for employees’ health and safety.
In the advertising world, the largest pleasure comes from giving life to new brands. Creatum is once again honored to be a part of the creation a new global budget hand car wash brand. We have now started with preliminary work, which includes conducting surveys and tests, and choosing names, etc.
The new global car wash chain will bring different types of car washes under one brand. The brand will include car wash stations both underground and in garages, and also open-air car wash stations.
Creatum is pleased about the continued cooperation with its long-term partner Microsoft. The latest project was creating MVA graphic illustrations for one of the largest brands in the world. Click here to view the illustrations that will be used in many countries across the world
MVA is an abbreviation for Microsfot Virtual Academy, which is aimed at encouraging IT professionals and programmers to make daily use of the online learning platform. MVA is not just a list of instructions but a comprehensive platform for turning novices into gurus.
On December 3, the Estonian History Museum opens a new exhibition “Country on a Chessboard – German Occupation in Estonia 1941-1944“ in the Stable House of the Maarjamäe Palace. This exhibition will give a versatile overview of the of the most controversial and gruesome periods of our history.
Creatum’s cooperation with the History Museum began with creating a permanent exhibition for the Great Guild Hall in 2011. Our role in the new exhibition was to create wording for display texts and create a new vision for radio and TV ads.
Creatum has won an agency bid for creating a new CVI and identity for the next phase of the well-known Veskimöldre real estate project.
300 lots with an average size of 2000m2 will be built in the Nõmme area, next to the old Veskimöldre complex. The project is developed by Bravecapital and it will be launched in Q1 of 2015.
As security remains tense in Europe, Creatum’s team is please to give its talent and know-how for expanding the Scouts Batallion’s forces.
Current campaign “Steel 2“ is an extension to the Scouts Batallion spring recruitment campaign. Online and print are the main media channels of the campaign.
In addition to the Estonian soldiers, the campaign features armament of our allies. The awarded visual – soldier descending on a rope – has been complemented by the Black Hawk helicopter and Bradley fighting vehicle. NATO’s support and presence in Estonia is now greater than ever before.
Hogarth WorldWide, a global ad company selected Creatum’s creative director Igor Baturin to become part of their project team. The selection was made among Estonian creative directors based on portfolio and international jury experience. Igor will assess Hogarth WorldWide ads in the view of their suitability for Estonian market. The selection is a compliment to the whole team of Creatum, as the customer is the iconic brand Apple, and print ads highly valued by the brits are created by the Creatum team.
EES-Ringlus and Ekogaisma Eesti ordered a sequel to the 2010 campaign “Useless home appliances will haunt you!“. The sequel is named “Saw 2“ is aimed towards promoting environmental friendliness. The humorous clip made in cooperation with Nukufilm (director Riho Unt) features useless compact fluorescent lamps and old home appliances.
Ekogaisma Eesti OÜ is a manufacturer liability organization, which has been managing lap recycling under the WEEE directive since 2005. The organization is owned by global electronics and energy firms Philips, Osram, General Electric, and BLV
The goal of EES-Ringlus NGO is the establishment and operation of a transparent and efficient system to enable the producers of electrical and electronic equipment or batteries and accumulators to meet the requirements for treatment of waste generated from electrical and electronic equipment or batteries and accumulators.
Creatum, together with DDB and Newton, came on top in a tight race for a project „Promoting Authoritative Parenting Practices“. The three-year project aims at raising parents’ awareness and prevention of children’s risk behavior. Creatum hopes to do its part to make and keep Estonian kids safe.
Creatum is pleased to welcome daily newspaper Eesti Päevaleht among its clients. As an agency, we love challenges, and printed newspapers today has many to offer. The first project we made with the client is the Press Awards campaign.
Creatum is pleased to announce our victory for Ajakirjade Kirjastus agency bid for their new subscription campaign. The victory was secured by creating a well thought-out and fanciful visual design and clearly constructed sales mechanics.
Elekter.ee is a new and ambitious electricity provider, part of the Alexela Group. Creatum welcomes the new client and will soon hand over a new and more colorful marketing communication package. Because…cheaper electricity is human right!
Elekter.ee describes itself in the following way: we do not originate from an old and large monopoly system. Our team includes experienced professionals, electricity spot market analysts with a degree from Cambridge, people who can analyze and understand the process of producing electricity, and also Estonian top financial specialists and IT engineers.
Saunamaailm is a truly dedicated company, as well as a market and opinion leader in the world of saunas. Saunamaailm represents many top sauna brands, they have a retail store at Järve Center, International online store www.saunainter.ee, and a unique relaxation center Saunaküla.
Up until now, Saunamaailm has not needed marketing support. But times are changing and soon we will launch our first marketing project – a small campaign to increase brand awareness and boost retail sales.
The gender equality campaign will end with the end of this year. 47,500 visitors have viewed video clips on the Stereotyyp.ee website, and social media channels brought an additional 198,563 views. The clips have been shared in Latvia, Lithuania, Finland, USA, and UK.
We hope that the campaign results in change in the attitude towards gender equality.
The sales of lip care brand Blistex, and fish oil/fish liver oil brand Lys have been satisfactory. This is why our client Oriola asked us to manage three more of their brands: Absolut Dry, Gefilus, and Salus-Haus. Creatum is excited to have a chance to increase market share of these high-quality products.