Creatum Designs Titanic Exhibition

“Titanic: the Artifacts Exhibition” was opened at Seaplane Harbor hangars. The exhibition features more than 150 original items and life size reconstructions of ship rooms. This is the largest ever Titanic exhibition held in the North Europe.

In Estonia, the exhibition format was expanded, and thus Creatum had an honor to design two information displays.

New CVI for Domus Real Estate Agency

Not too many people know that Domus Real Estate Agency is Estonia’s fourth largest real estate agency with offices spread across the country. We believe that the identity made by Creatum will bring the company’s market position into the light, which in turn will boost its growth. The new logo reflects company’s main values: professional approach, warmth and openness.

Click here to view the new identity of Domus Real Estate Agency.

New Client: Estonian Parliament Riigikogu

Creatum is honored to announce that it has won a public tender for the Estonian Parliament website content creation. The new website for the Parliament of Estonia will be made by our partner ADM.

Creatum Refreshes HansaGroup Brand Identity

As HansaGroup changed its group structure, its brands went through a facelift as well. The new logo made by Creatum is friendly and modern and reflects the dynamic of the transportation business.

The most famous brands of the group are Hansabuss, Hansarent and CityTour. The name of Mulgi Reisid, a subsidiary of the Hansabuss, was changed to Hansa Liinid. Click here to view the new identity.

Creatum Welcomes New Team Members

Creatum is pleased to announce that our team has gained two new members – Anna-Liisa Reinson has joined us as a project manager, and Ilja Generalov as a designer. Anna-Liisa has graduated from Tallinn University with a degree in advertising and media, and her previous experience includes working in the European Central Bank. Ilja has graduated from Estonian Academy of Arts with a degree in graphic design and he has created many beautiful designs for a variety of customers.

Creatum’s Idea Named Digital Act of the Year

The winners of Digital Act of 2013 were announced at Best Internet, an annual Estonian digital title was awarded marketing congress. In addition to Scouts Batallion recruiting campaign by Creatum/ADM, the to Lets Do it! World, Swedbank’s “Quick account balance”, trial subscription for magazines Imeline Ajalugu and Imeline Teadus, Partnercard website and online self-service, and Tahe Outdoords newsletter.The Scouts Batallion recruiting campaign focused on online advertising. This year’s campaign was built on values, mystery and novelty. We made animated banners where the appearance of the soldier would be just as unexpected as in real battle, and the signals he uses would be understood only by few. Dropdown banner attracted a record number of clicks in Clickit’s network and large online portals. A new platoon of 30 men was formed from the people who joined Scouts Batallion during the campaign. To view the winning banners, visit http://demod.adm.ee/scouts/html/ and http://clickit.ee/banners/scouts_200x600.htm

Creatum Wins Estonian Health Insurance Fund Public Procurement

Health Insurance Fund’s public procurement for the „Rights and obligations of a patient” campaign focused on informing the target group of people between ages 26 and 65 about the fact that a general practitioner is a highly educated specialist who can treat most illnesses and consult the whole family. Campaign message: “You can trust your general practitioner to find solutions for your health questions”.

Creatum’s input was evaluated to be highly creative, and media very well planned. Creatum would hereby like to thank its media partner Media House.

Age Com Buys 30% of Creatum

Age Com, the largest marketing communication group of companies in the Baltics, has bought 30% of analytical ad agency Creatum from AI Estonia. We welcome our new strategic partner and look forward to developing new avenues of cooperation with them.

Age Com OÜ was founded in 1992. Today, the group operates in 5 countries. In 2012, total sales of the group amounted to €55.1 mln, of which €54.7 mln came from the Baltic countries (incl. €21.7 mln from Estonia). The group employs 300 people.

22,534 Participated in Estonia 95 E-quiz

Creatum is pleased to announce that the number of participants in the quiz dedicated to the Lasting Liberty Day greatly exceeded the expectations. The highest number of simultaneous players was 1,600, and the total amount of participants reached 22,534.
„We are really happy that people participated with such enthusiasm in the Estonian Cultural Heritage Year quiz. The participants said that the questions were moderately challenging and educational. Extending people’s knowledge was our main goal, so we can say the event was successful,” said Ivo Linna, patron of the quiz and ambassador of the Estonian Cultural Heritage Year.
Creatum created the design and navigation of the quiz, and 1k Digital took care of the technical part. The quiz was outsourced by the Government Office, in cooperation with the Estonian Cultural Heritage Year and the National Heritage Board of Estonia.

Seaplane Harbor Wins Grand Prix of Marketing Achievement of 2012

Creatum is pleased to announce that one of our largest projects in our company’s history, the Seaplane Harbor, won multiple awards at the Password 2013 gala. The project became the Grand Prix winner of Marketing Achievement of 2012, and additionally it received the titles of Marketing Achievement of 2012 in the public sector category, and Marketing Team of 2012.

The Seaplane Harbour expected to have 110,000 visitors during the opening year; in reality, the museum has 235,000 visitors during the first seven and a half months.

Additionally, 30,000 people took part in 75 special events arranged at the museum. Seaplane Harbor was mentioned approximately 400 times in both foreign and local media (50/50 ratio) during 2 years prior to the opening.

Creatum Part of Marketing Team of 2012

The Seaplane Harbor won the Grand Prix of Marketing Achievement of 2012, as well as the title of Marketing Team of 2012.Creatum is honored to be a part of the winning team of the Marketing Achievement of 2012. We would also like to congratulate our colleagues at the Seaplane Harbor, PR agency JL& P, media agency Media House, and marketing agency Marketingi Instituut.Creatum participated in the rebuilding of the Seaplane Harbor by being part of the product development team, mainly by writing texts for expositions and multimedia exhibits, but also by being involved in many other areas of this huge project.

Creatum Part of Media Achievement of 2012 Winning Team

The jury panel of the Media Achievement of 2012 program assembled on March 8 at Äripäev’s office to select the winners in five categories. The 2011 national census campaign was named the winner in the social campaign category. Creatum was the creative force behind this campaign.Congratulations to Statistics Estonia, and Inspired Universal McCann who was the campaign’s media agency.

Creatum Adds Ajakirjade Kirjastus As Client

Creatum is pleased to announce the win of the Ajakirjade Kirjastus agency bid. The first project will be a large-scale magazine subscription campaign that will be launched at the end of March.The largest magazine publishing house Ajakirjade Kirjastus AS today publishes 28 magazines having a total readership of over 800,000. Some of their titles include Kroonika, Eesti Naine, Naised, Teleleht, Kodukiri, Anne & Stiil, Tervis Pluss, Oma Maitse, Pere ja Kodu, Intelligent Life, Top Gear, Saladused, and Jana.

Creatum wins Oriola’s agency bid

Creatum is proud to announce that Oriola, one of the leading pharmaceutical distributors in the Baltic and Nordic countries, has selected us as the winner of their latest agency bid. The co-operation will start with the promotion of two brands – Blistex (lip care products) and Lysi (fish oil products).
Oriola has operations in Finland, Sweden, Russia, Estonia, Lithuania and Latvia. Oriola has been building up its role in wellbeing and healthcare for more than 100 years. Our partners are pharmaceutical companies, pharmacies, hospitals, veterinarians, convenience stores, healthcare shops and healthcare staff.

Scouts Battalion Ad Wins Postimees’ Ad of the Month Award

Every month, an expert jury selects the best online advertisement run at the Postimees Online news portal. The ad for Scouts Battallion made by Creatum was named the best ad of September.

The ad had two versions – one with a crawling soldier, and another featured a soldier climbing a rope. The objective of the online campaign was to recruit 80 soldiers to the Scouts Battalion. The campaign got 35,000 clicks, which was more than double the initial goal.

Teletorn – Aasta Turismitegu!

Creatumil on rõõm teatada, Tallinna linna konkursi „Tallinna ettevõtlusauhinnad 2012“ võitis Aasta Turismiteo kategoorias Tallinna Teletorni projekt. Finaali sai teinegi Creatumi suurema panusega projekt – Lennusadam.

Konkursi „Tallinna ettevõtlusauhinnad 2012“ eesmärgiks on aidata kaasa ettevõtluse arengule ning tutvustada laiemale üldsusele tegusaid inimesi ja organisatsioone.

Selle aasta Turismiteo nominendid olid: Mereajaloo ekskursioon ajaloolise kuunariga „Kajsamoor“ (Warren Equipment OÜ), Eesti Meremuuseum Lennusadamas (Eesti Meremuuseum), Tallinna Teletorni arendamine turismiatraktsiooniks (SA Tallinna Teletorn).

Creatum Grew Fast in 2011

According to annual overview of the advertising business published by ERAL (Estonian Association of Advertising Agencies), Creatum grew fast in 2011 (http://www.eral.ee/page.php?nid=32&pid=6).
Creatum’s revenue increased by 84.52 percent.

Creatum’s biggest projects in 2011: Re-opening of the Tallinn TV Tower, Year of Science, participating in creation of the Seaplane Harbor’s new exposition, several e-marketing campaigns for Microsoft, poliis.ee (subsidiary of IF) monthly campaigns, the Helmet campaign for the Estonian Road Administration, services for the University of Tartu, population census campaign, etc.

Äripäev’s marketing ranking (2012-09-21), which included 36 companies, placed Creatum as 13th. Äripäev’s method includes revenue, income, return on equity (ROE), ROI, and year-on-year growth. 
We would like to thank all our customers for the trust and cooperation that the have invested in us.

Nomination at This Year’s Estonian Design Awards

This year’s Estonian Design Awards were announced on September 21, 2012 at the Seaplane Harbor. Information graphics  created for the Tallinn TV Tower (http://defol.io/eda/2012design–1-29) was awarded bronze. 
 
We would like to congratulate Produktsioonigrupp, our cooperation partner in the popular Seaplane Harbor project, who received two titles: the best design project, and the best design team.

Creatum Draws Acclaim With 2 Silver Awards From International Festivals

Winners of international advertising festivals Golden Hammer and KIAF have been announced. The most successful Estonian agency was Creatum with silver awards for the „Year of Science” design from both competitions. Kontuur won bronze in film category at KIAF and Velvet received silver in environmental design category at Golden Hammer.

Golden Hammer 2012 winners: www.hammer.lv/?id=324 
KIAF 2012 winners: kiaf.com.ua/en/winners/A

Click here to view the Year of Science design awarded with Silver at Golden Hammer and KIAF.

B2B for Tele2

Creatum is pleased to welcome a new client, Tele2. Tele2 chose Creatum as their new partner in B2B marketing by selecting Creatum’s concept from a variety of ideas offered by several agencies. The MultiNet campaign, a first step in the new B2B strategy created by Creatum, was the kick-off for this new cooperation. Click here to view the MultiNet TV ad. 

Seaplane Harbor a Grand Project for Creatum

Creatum’s contributed to one of the most extraordinary museums in Northern Europe by managing all museum texts. Creatum wrote and edited texts for expositions and multimedia exhibits. Additionally, Creatum managed translations to English and Russian and created some of the internal graphic design. During two years, Creatum processed approximately 800 pages of original texts.

Seaplane Harbor was opened with a grand VIP reception on May 11 at 7 PM. 2,000 guests enjoyed a spectacular performance, directed by Mart Koldits, which combined Tõnu Kaljuste’s chamber choir and theatrical elements. The museum was opened to visitors in the next morning. In total 11,200 tickets were sold during the 33-hour opening marathon, and this equals the number of people living in Haapsalu.

Seaplane Harbor features shell concrete hangars, which were built during the WWI in 1916-1917 as part of Peter the Great’s naval fortress. These unique hangars demonstrate engineering 20 years ahead of its time. Read more at: lennusadam.eu/en

Tallinn TV Tower Opens

After several years of renovations, Tallinn’s historic TV Tower was reopened on Wednesday by Juhan Parts, Minister of Economic Affairs and Communications. Tower’s modern exhibit rooms feature the latest Estonia’s innovations. For Creatum, the remodeling of the TV Tower was a major project lasting for more than six months. Creatum wrote and edited exhibition labels, managed the process of translation of exhibition materials, and also designed and produced signs, signposts and internal graphics. Additionally, Creatum’s team created a new website and prints for the TV Tower.

On the 22nd floor, 170m from the ground, 22 robots with touch-screen display welcome visitors by adjusting themselves according to the nearby visitor’s movement. These cosmic robotic mushrooms give an overview of what people who have lived in Estonia have accomplished, and these names, facts and stories are known to the world, yet may be not so familiar to ourselves. Some robotic mushrooms operate as spyglasses that let visitors move around in time and space – besides magnifying the view, they show what Tallinn and Harju county looked like at different times.

TV Tower expects to attract at least 100,000 annual visitors, both local and international. During the grand opening ceremony, Minister of Economic Affairs and Communications Juhan Parts even mentioned the number 130,000. A visit to the TV Tower costs €7, for priority admission visitors must pay €11, and children and pensioners pay €4. With a total budget of 6.6 million euros for the overhaul, the most was received from EU funds.

View more at www.teletorn.ee

Creatum to Start Cooperation With Finnish High-Tech Company

Creatum will start cooperation with AW Energy, a Finnish company that develops and manufactures wave energy technology. As a pilot project, Creatum will develop a new website for the company.

Advantages of the unique WaveRoller technology will be seen already in the spring in Portugal where the first wave energy power plant will be deployed.

For Creatum, it’s the next step towards the strategic development of services export.

Creatum Continues to Serve as a Communication Partner for the Estonian Defense Forces

Creatum made a successful bid for the public procurement of the Defense Resources Agency for advertising campaigns during 2012-2014. The procurement was announced on Dec. 19, 2011. Consequently, Creatum extends the partnership agreement signed for the period 2008-2012, which culminated with image campaigns „The Call of Life” and „The Call for Courage”. In the period 2012-2014, in addition to Creatum, DDB and Alfa-Omega Communications are named as cooperation partners of the Estonian Defense Forces.

Estonia Breaks the e-Census World Record

According to the preliminary data issued by Statistics Estonia, a total of 814,848 people, or 62 percent of the nation’s estimated population, were counted in the e-census. Expectations for participation in the e-census were surpassed by threefold, according to Statistics Estonia, and the result exceeds Canada’s 54.6 percent e-census participation rate, which so far marked the world record.

The total number of completed personal questionnaires, where the person’s household and living space had also been enumerated, was 815,467, which is 62% of the estimated population of Estonia. “If we include the people who had omitted to enumerate some of the household members or had not completed the dwelling questionnaire, the total number of completed personal questionnaires is 880,455, which accounts for 66.7% of the estimated population,” said Diana Beltadze, Project Manager of the 2011 Population and Housing Census.

The final proportion of e-census participants will be revealed after the publication of the census results in May, when the actual population size of Estonia has been determined. The planned census end date for the census is March 31. During the first month (Dec. 31 2011 to Feb. 1 2012), the permanent residents of Estonia could complete the census online. Those who did not participate in the e-census will be visited by an enumerator in the period of February 16 to March 31, 2012.

Creatum Won Public Procurement for Estonia’s 2011 Census Campaign

Statistics Estonia conducted a procurement competition to find an agency who would create information campaign for the 2011 population and housing census and produce advertising material for the campaign.
Creatum’s winning work concentrated on bringing out symbolic dimension of the census, which was built around the core necessity of providing the population with information.

The census will begin at 24 A.M. on December 31, 2011, and will last for three months (from 2011/12/31 until 2012/03/31). For the first time in the history of the Estonian population censuses it is possible for everyone to choose whether they prefer the traditional face-to-face interview or online questionnaire.

The 2011 Population Census will be conducted for the eleventh time in the territory of Estonia. The first census was carried out in December 29, 1881. In total, there have been 10 censuses in Estonia: in 1881, 1897, 1922, 1934, 1941, 1959, 1970, 1979, 1989 and 2000. These censuses give us the best overview of Estonian population.

The 2011 Population Census will be conducted for the eleventh time in the territory of Estonia. The first census was carried out in December 29, 1881. In total, there have been 10 censuses in Estonia: in 1881, 1897, 1922, 1934, 1941, 1959, 1970, 1979, 1989 and 2000. These censuses give us the best overview of Estonian population.

Creatum Wins Best Graphic Design Award

Year of Science posters made at Creatum won the golden award at Art Directors Club of Europe (ADCE) Estonian competition. The victory also means that Creatum’s work has reached European finals. Check out the Year of Science posters at http://defol.io/adcestonia/2011disain-year-of-science-posters
ADCE, the Art Directors Club of Europe, is annual competition created by leading European advertising agencies. The competition promotes and values creativity and focuses on the visual side of marketing communication. Unlike the local Golden Egg competition, the jury panel is chaired by a renowned European design guru.

Creatum Won Procurement for Estonian Police TV Clips

Creatum is very pleased with the victory, because the competition was tough – two of Estonian top agencies Kontuur Leo Burnett and DDB.

Estonian Police has on previous occasions ordered mostly recruitment campaigns, but this procurement was targeted towards creating TV clips to promote crime prevention – informing about crime and intervention with the purpose of making Estonia safer and even more pleasant place to live. The campaign will feature two 20-seconds TV clips.

History Museum’s Great Guild Hall Named Tallinn Development Act of the Year

Creatum congratulates History Museum, our customer. On October 6, 2011, the city of Tallinn named the Great Guild Hall as the Development Act of 2011. Additionally, the Great Guild Hall was nominated for the Tourism Act of the Year together with the 2011 Youth Song and Dance Festival and Viru Hotel’s new museum.
Estonian Museum of History opened the Great Guild Hall with permanent exhibition “DIE HARD. 11,000 Years of Estonian History” on May 28, 2011. Interior design and the exhibition were created in cooperation between the History Museum, KOKO Arhitektid Ltd. and Produktsioonigrupp Ltd. Restor Ltd. created architectural project and Tarrest Ehitus Ltd. was the contractor. Creatum participated in making of the new exhibition by creating multimedia solutions in cooperation with the History Museum and Produktsioonigrupp
The Great Guild Hall (Suurgildi hoone) at Pikk 17 in Tallinn is open from Thu to Tue between 10 A.M and 6 P.M.. The building is closed on Wednesdays. From May 1 to August 31, the Great Guild Hall is open every day from 10 A.M. to 6 P.M. We recommend visiting with children as well!
History Museum – http://www.ajaloomuuseum.ee/uus/en

ESS-Ringlus Decided to Go with Creatum

Creatum won the trust of EES-Ringlus with its experience on helping to implement initiatives that promote “green” way of thinking. Creatum will start the preliminary work on the awareness campaign and media plan for the campaign.

EES-Ringlus NGO is non-profit organization of producer responsibility that organizes integrated management of waste from electrical and electronic equipments in Estonia. EES-Ringlus was founded on 2005/02/16 by producers/importers of devices.

Objectives of EES-Ringlus are establishment and operation of a transparent and efficient system to enable the producers of electrical and electronic equipment or batteries and accumulators to meet the requirements for treatment of waste generated from electrical and electronic equipment or batteries and accumulators and management of the collection, reuse or disposal of the waste generated from electrical and electronic equipment or batteries and accumulators produced, sold or imported by producers of electrical and electronic equipment.

New Customer – Ehituse ABC

Ehituse ABC conducted an agency competition and Creatum was successful in winning client’s trust with our way of thinking and TV clip idea.

The goal of Optimera Estonia, owner of the Ehituse ABC brand, it to become the leading chain of building and interior materials, interior design items and gardening products offering modern and environmental friendly solutions. The company is a part of an international corporation Saint-Gobain Group.

New Customer – Eesti Meedia Group

Creatum is honored to launch a new media product in Estonia that is designed for the Russian-speaking target group.
Eesti Meedia is the leading media company in Estonia and the only one in Estonia to have both print and electronic media channels. Postimees, the oldest newspaper in Estonia is the flagship of the group.
Additionally, Eesti Meedia Group owns half of the newspaper Õhtuleht.
Many local and regional newspapers are part of the group as well, e.g. Pärnu Postimees, Sakala, Virumaa Teataja, Järva Teataja and Valgamaalane. Kanal2 and Trio Group cover the group’s electronic channels. Kroonpress, largest print house in Estonia is also part of the group. Eesti Meedia Group is fully owned by Schibsted, largest media group in the Nordics.

Creatum Wins the Year of Science Public Procurement

SA Archimedes conducted a public procurement for finding a partner for an image campaign for the TeaMe program. One of the most notable public procurements this year was won by Creatum thanks to the team’s commitment and experience. Victorious creative solution “Why?” focuses on inquiring nature of human nature – one of the main building blocks of science.

The campaign will take place throughout the year and includes both broad campaign to influence the public and a sub-campaign to increase young people’s interest in science subjects and science in general.

Archimedes Foundation is an independent body established by the Estonian government with the objective to coordinate and implement different international and national programmes and projects in the field of training, education and research.

Creatum internationally recognized for corporate design

Creatum won silver at international advertising festival Golden Hammer. Silver was the highest awarded given in corporate design category. The award was given for bold graphical concept created for the new building of Pärnu Vocational Education Centre. This work has been recognized on an international scale before as well. Creatum wishes to once again thank the customer for the bold choice. We have submitted this work to European top creative festivals ADCE (Art Directors Club of Europe) and The Cannes Lions Festival and await for news from these events.

Golden Hammer has grown from a regional Baltic festival to a truly international forum.

This year, in addition to Baltic agencies, the event hosted strong agencies from Netherlands, Finland, Sweden, Norway, Germany, Hungary, Slovakia, Czech Republic, Israel, Poland and Spain. Two other Estonian agencies where recognized by Golden Hammer jury panel as well: Identity OÜ received a diploma and Kontuur Leo Burnett was awarded with diplomas in social and TV categories. The highest award, Creativity Case, was awarded to Ogilvy & Mather Ukraine, Wiktor Leo Burnett from Slovakia was awarded with Media Folder (best usage of media) and Media House from Latvia received Access Key award for the best media solution.

View graphical design of Pärnu Vocational Education Centre for which Creatum received the highest award::http://www.youtube.com/watch?v=vtnYvW6mVRw

Creating Own Helmet Design Very Popular Among Estonian Children and Youth

During only a month, 9,343 children and adolescents designed their own custom helmet within the frame of a campaign created by Creatum. Custom helmets received 84,633 likes. The level of graphic design of many helmets was very high. Estonian Road Administration’s campaign website www.kiiver.ee got 46,018 unique visitors and 203,953 page views during one month. Additionally, young designers were able to show their helmets on Facebook.

The reason for creating this unique opportunity is an amendment in Traffic Act, which will make wearing bike helmet mandatory for children under the age of 16 from July 1, 2011.

Estonian Road Administration arranged the helmet campaign to introduce this change in legislation. The campaign included an interactive website that provided an option for everyone to design their own custom helmet. Additionally, everyone can buy the custom-design helmets until end of August at kiiver.ee. The campaign stars Tanel Leok, one of the best motocross riders in the world and also a recreational cyclist. Tanel Leok’s participation is his charity contribution to the campaign.

The helmet designed by Kaljo Kõvask received the highest number of votes. He will be awarded with a bycyle helmet with Tanel Leok’s autograph. Several other authors were also recognized, including Erkki Madi, Allan Popp, Mark Tisler, Marelle Maiste and Katrin Kasumets. Go to http://www.kiiver.ee/vaata-ja-hinda/sort/popula to view the post popular designs.

Creatum Awarded with Golden Egg for Graphic Design

The best advertising achievements created in 2010 in Estonia were awarded today. Bold graphical concept created by Creatum for new building of Pärnu Vocational Education Centre received the highest award in graphic design category. Once more, we wish to convey our gratitude to Jüri Jegorov (now tragically passed away), who was the leading Art Director for this project.

On Friday evening, Estonia’s best advertisements, event marketing activities, media solutions and PR projects were announced at Golden Egg gala awards at KUMU. The title “Agency of the Year” was awarded to Utopia, Broadline.events was chosen as “Event Marketing Agency of the Year” and “Agency of the Year” in event marketing category. Saku Õlletehas was named “Advertising client of the Year 2011”.

Creatum Won Gold at KIAF

Bold graphical concept created by Creatum for the new building of Pärnu Vocational Education Centre received the highest award at Kiev International Advertising Festival. One of the most prestigious festivals took place between May 26th and 28th in Odessa. Although Estonian agencies have been very successful at Kiev festival during the past decade, this year there was only one other Estonian agency besides Creatum who received an award (Age McCann, silver). Lithuania and Latvia were more successful and the highest number of awards was granted to Adell Taivas Ogilvy (Vilnius).

View graphical design of Pärnu Vocational Education Centre for which Creatum received the Golden award: http://www.youtube.com/watch?v=vtnYvW6mVRw

Grand Prix of the Kiev festival can be viewed here: http://www.youtube.com/watch?v=wJKYD1LZZZM

Great Guild Hall Revived

“A museum must be modern and fascinate its visitors. It must create interest and contemplation. It cannot be overly simple; on the contrary, it must be modern and cultural, grippingly smart and emotionally intelligent”, said President Toomas Hendrik Ilves at the opening of the new permanent exhibition “DIE HARD. 11,000 years of Estonian History” at the Great Guild Hall in Tallinn.

Creatum was pleased to participate in making of the new exhibition by creating multimedia solutions in cooperation with Produktsioonigrupp.

Additionally, together with the History Museum, we edited and improved exposition texts. Interactive and attractive approach on our history provides exiting experiences for adult and young visitors alike.

Creatum to Start Cooperation with University of Tartu

Creatum is honored to start cooperation with the oldest and most dignified university in Estonia. In the first stage of cooperation, Creatum will audit marketing communication in designated areas.

Creatum has consulted University of Tartu Narva College in 2010. The campaign created by this cooperation yielded very good results.

Call for Bravery shares title Best Social Campaign of the Year 2010

On Friday, March 11, one of the most important marketing award gala in Estonia took place at the marketing conference Password 2011 that was held at Russian Theater in Tallinn. Campaign “Vapruse Kutse” (Call for Bravery) created by Creatum for Estonian Defense Forces was among the award winners – it shared the title Best Social Campaign of Year 2011 with two other campaigns (launch of Euro and Diversity Enriches). 

Additionally, campaign “Rohkem aastaid täis sära ja väärikust!” (More Shiny and Dignified Years) created for festival for elderly received a special award. In this campaign, Creatum participated in the areas of identity creation and advertisement communication.
Launch of Leibur’s product Saib won Marketing Achievement of the Year 2010 Grand Prix. EMT received the title Marketing Team of the Year 2010. Meediapool won Media Achievement of the Year 2010 Grand Prix with the launch of new SEB online banking environment. MediaCom received the title Media Agency of the Year 2010.

New customer – Microsoft

Creatum is pleased to welcome world’s leading software developer to our list of customers. The first task is launching Internet Explorer 9 in Estonia. New browser for Windows 7, Vista and Windows Server 2008 has improved its visual appearance and provides better speed and security. Internet Explorer is completely free and can be downloaded here.
Microsoft Estonia manages customer and partner relations, localizes software and markets Office, Windows, Windows Server and Microsoft Business Solutions.
Additionally, Microsoft provides consultancy service to help customers with implementation of Microsoft technologies. Customers are supported throughout selection, planning, implementation and maintenance.

Creatum Gained Trust of Estonian Olympic Committee

Creatum is honored to help Estonian Olympic Committee with the launch of portal trimm.ee which advocates recreational sports. This portal provides tools and recommendations for improving personal health (e.g. possibility to keep a personal training diary). Sportland helps to keep portal Trimm.ee active and sponsors the training campaign with the main prize – a trip for two to London 2012 Olympic Games. Read more at www.trimm.ee
Estonian Olympic Committee is Estonian organization of sports that belongs to the international Olympic movement, carries out decision made by International Olympic Committee, pursues balanced development of sports in Estonia and advocates olympism and peace.

Reform Party Wins Parliament Elections

According to Estonian National Electoral Committee, seats in Estonian Parliament (Riigikogu) were awarded to following parties: Reform Party – 33 seats, Centre Party – 26 seats, IRL – 23 seats and Social Democrats – 19 seats.

In terms of points, the Reform Party scored 28.6 percent of the votes; Centre party 23.23, IRL 20.5 and Social Democrats 17.1 percent. Only these four parties were elected to Parliament. For the Reform Party, the victory is indeed impressive considering the fact that Reform was the party to head the coalition during the years of crisis when some decisive action needed to be taken in order to keep the country from falling into deep deficit.

Creatum advised Reform Party in strategic marketing communication and also helped individual candidates with their campaigns. Kontuur Leo Burnett serves as the main agency for Reform Party.

New Customer -> Datel

Creatum won the trust of one the oldest IT companies in Estonia with their 20th anniversary campaign solution.

Datel has created software for several main registries of Estonian state including land information system and construction registry; has developed citizen’s portal, several online public services, etc.
AS Datel was founded in 1990 and has provided computer systems and software ever since. During the past two decades, the company has achieved a leading position in the market of developing software with high level of complexity. Also, Datel is the main provider of presentation devices (providing both rental and sales services) in Estonia.

Creatum Won the Public Procurement for Estonian Road Administration’s Campaign Called Bike Helmet

Creatum’s innovative and youthful idea was ranked highest in the public procurement in which many Estonian leading agencies participated in. The campaign stars Tanel Leok, one of the best motocross riders in the world. Tanel Leok’s participation is his charity contribution to the campaign and he has scheduled a special trip from Italy for the time of the filming.

The campaign runs between April 25th and May 15th. The goal of the campaign is to advertise the fact that as of July 2011, bike helmet is mandatory for children under the age of 16 and that the helmet is a recommended protection asset for all other bicycle riders as well. The campaign should result in increased usage of helmets (+3..5%) and campaign awareness is expected to reach 70% of the population.

Creatum started cooperation with BaltCap – the leading dedicated private equity and venture capital investor in the Baltic States. As per agreement between the parties, the content of the cooperation remains confidential until it is disclosed. BaltCap manages five funds with the total value of € 130m. BaltCap partners: Peeter Saks, Martin Kõdar, Dagnis Dreimanis and Simonas Gustainis.

Rödl & Partner is a multi-disciplinary audit, legal and consulting firm that provides services for international companies. In Estonia, the company is foremost known via law firm Alvin, Rödl & Partner.

Rödl & Partner was established 1977 in southern Germany and has grown into 84 offices in about 37 countries. We have 111 partners worldwide and 3025 people, of whom 357 are attorneys or solicitors, 224 chartered accountants and 307 certified tax consultants.

New Customer -> BaltCap

Creatum started cooperation with BaltCap – the leading dedicated private equity and venture capital investor in the Baltic States. As per agreement between the parties, the content of the cooperation remains confidential until it is disclosed.

BaltCap manages five funds with the total value of € 130m. BaltCap partners: Peeter Saks, Martin Kõdar, Dagnis Dreimanis and Simonas Gustainis.

New Cooperation -> Koger & Partnerid

Partners of Creatum are pleased to welcome back Koger & Partnerid, one of the largest local capital based construction enterprises. In the first stage, Creatum will produce an exclusive album on architecture and create sales campaigns for several development projects.

The main field of activity of Koger & Partnerid is construction project management and general contracting. Through its affiliated and associated companies it is active also in road construction, environmental construction and providing of engineering design and architectural services. Besides the main field of activity the company is also active in the fields of real estate development and real estate investments.

×
Menüü